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How Scary is a Blank Page?

There are many things that scare people – mice, heights, snakes, spiders, flying, open spaces, closed spaces. In fact, there is quite an extensive listing of phobias on Wikipedia.

When I checked out the listing, guess what I didn’t see? Fear of a Blank Page.

Yet when I speak to  business owners, one of their biggest fears is sitting down to write a sales letter, email newsletter, anything really that requires them to sell their business or nurture a relationship with their customers.

The flashing cursor on a blank white page frightens many. With good reason. Where do you start? What do you say? Is it better to say something even if it reads badly than not?

Creativity stops for many business owners. I’ve spoken to so many who say that they know exactly what they’re going to say but then nothing.

Have you experienced this: You line your fingers across the ASDF and JKL: keys ready to write yet you can’t remember what you were going to say, that catchy line, the killer action point, the laugh a minute letter.

What happens? It’s akin to stage fright. Here are some tips to get started

1. Write Anything

  • Do you have a to-do list that your wife/husband/girlfriend/boyfriend/child/partner gave you?
    Write it down.
  • Do you have an email you wanted to send to your best friend?
    Write it down on the word document not the email programme.
  • Have you a newspaper to hand?
    Write a paragraph from it

Once words appear on a page, it’s so much easier to delete than start.

2. What would you like to read?
Think about what you would like to read. Whether it be the football results, a review of the GAA match, a TV programme perhaps or a funny story, write it down. You want the writing juices to flow.

3. Remember the E word
Edit. You can edit anything that you write. The first draft doesn’t have to be eloquent, perfect, laugh a minute. It just needs to be a start.

So go on, try it. Three little steps to get you started. Once you’re started, we can really get to grips with what you want to say but first things first. Get writing!

About the Author

Denise FayI'm Denise Fay, an international marketing communications advisor. For over 16 years, I've been helping corporations and business owners to promote themselves by communicating the right message with the right audience. They achieve clarity, leads and sales. I'm also an award-winning author, engaging speaker, entrepreneur, business owner and mum of two, I have written copy that has won awards, won clients and most importantly, built relationships. Because at the end of the day, it all comes down to how we relate to others. And writing great copy that engages with your reader is well worth its weight in gold. You too can find wealth in your relationships. I can guide and help you find your words, create an engaging message and build a relationship that results in repeat sales with your customers & leads. Contact me today to get started. Come find me on Google+View all posts by Denise Fay →

  1. Alan TraceyAlan Tracey07-30-2010

    Denise…

    Simple, Effective to the point!

    Just get started!

    I was wondering how or where I should leave my first comment!!!!!

    Regards,

    Alan

  2. Very practical and helpful post Denise. I agree with your first point here – a good place to start dealing with writer’s block is to write about something else and it doesn’t even have to make sense. Just writing free-style without even thinking about structure or thought can be therapeutic and sometimes you can be amazed at what insights and inspiration can come to you this way.

  3. DeniseDenise07-30-2010

    Thanks Marie. You just need to put pen to paper; keys to keyboard. The first step is always the hardest, isn’t it?

  4. DeniseDenise07-30-2010

    Hi Alan, thanks for stopping by. Glad you made your first comment. Isn’t that what you were telling me for ages – just get started! Hope all is well with you.

  5. Sorcha Ní ScolaíSorcha Ní Scolaí07-30-2010

    It doesn’t seem so hard now!

  6. Fiona AsheFiona Ashe08-15-2010

    Super post, Denise. I often suffer from “it has to be perfect before I start” syndrome! I’ll bear your words of wisdom in mind. I’ll start jumping in and working with drafts. Thank you.
    Best wishes, Fiona.

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