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Day 27 – The Magic Formula of Copy-Writing

31 days to write better text by Denise Fay : Achieve MarketingI often get asked about the magic words to use when writing copy. Magic formulas don’t exist. They don’t exist in real life, they don’t exist in copy-writing.

There is no get-rich-quick scheme when it comes to writing. It comes down to what I talked about in Day 1 – get to know your audience, find out what they want and talk to them using the language that they like.

Connecting with your audience requires you. Your ability to engage, your voice, your personality, your choice of words. You need to talk to your reader as if you were talking to them face to face.

Once you have the fundamentals in place, then you can look at your language – the words that motivate and the words that are down right insulting.

Words proven to get results

The following is a list of words that have been proven to be motivators. They don’t replace the copy that you have researched and wrote. They simply supplement it.

abolish

achieve

blind-spot

build

challenging

confidential

destiny

define

ensure

explosive

find

fundamentals

generate

gut feeling

hard facts

hollywood

increase

intensify

jacked up

knuckle

lifeblood

luxury

maximise

monumental

no sweat

novel

opportunities

obsession

persuade

profit

prevent

quiver

realise

respect

retain

save

shatter

surreal

tactics

tap into

train

understand

up close and personal

vulnerable

whittle down

win

you

Day 27 – Homework

It’s a good day today – there is no homework. Just read through this list before you write your copy and after you do your research.

About the Author

Denise FayI'm Denise Fay, an international marketing communications advisor. For over 16 years, I've been helping corporations and business owners to promote themselves by communicating the right message with the right audience. They achieve clarity, leads and sales. I'm also an award-winning author, engaging speaker, entrepreneur, business owner and mum of two, I have written copy that has won awards, won clients and most importantly, built relationships. Because at the end of the day, it all comes down to how we relate to others. And writing great copy that engages with your reader is well worth its weight in gold. You too can find wealth in your relationships. I can guide and help you find your words, create an engaging message and build a relationship that results in repeat sales with your customers & leads. Contact me today to get started. Come find me on Google+View all posts by Denise Fay →

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