Day 22 – Writing Effective Email Subject Lines
What’s the point of writing a fantastic email when no-one opens it? It’s like owning a shop and watching people walk by your door, day in, day out. It can …
What’s the point of writing a fantastic email when no-one opens it? It’s like owning a shop and watching people walk by your door, day in, day out. It can …
We each receive hundreds of emails a week. It has become the communication method of choice for many business professionals. It is easy to sit down and write an email …
Day 21 – Email Etiquette: The Do's and Don'ts of Emailing Read More »
It’s the age old marketing dilemma. Which elements of your business do you promote? The features, the benefits or both? I’ve seen many, many documents which detail only the features. …
Day 20 – Features & Benefits – What's your Take? Read More »
Emotion plays a huge part in the buying process. You’ve all heard the saying “My heart says yes but my head says no.” What you need to do as a …
A call to action is the term to get your reader to do something after reading your letter. Every sales document that you write should have a strong call to …
Day 18 – How to Use Call to Action in your Sales Literature Read More »
The PS or post-script is often said to be the second most important part of the sales letter after the headline. With this in mind, I did a small sample …