Book Review: Eat that Frog by Brian Tracy

Alan Tracey of Knowledge Business Systems gave me the gift of time management, through the guise of Eat that Frog by Brian Tracy.

It is one of those rare finds – small enough to carry around in your bag or pocket and large enough to contain useful, applicable information.

There is an old saying that if the first thing you do in the morning is to eat a live frog, you’ll have the satisfaction of knowing it’s probably the worst thing you’ll do all day. Tracy transfers this saying into the business world and believes that we, mere mortals, should do our most challenging tasks first rather than work on the smaller tasks.

There are so many good points in this book that I would quite literally be here all day! I enjoyed it so much that I thought I’d share my top five learnings from it.

Five Things to Do to Stop Procrastinating

1. Everyone Procrastinates

As I type this, I look at how long my fingers are. Very long indeed. What I learned is that most people procrastinate. It’s just that most people procrastinate on the top 10-20% of items that are the most valuable and important, what Tracy calls “the vital few”. They don’t procrastinate on the least important items – the “trivial many” – which contribute very little to results. They work away on the trivial few, busying themselves with the mundane tasks that don’t give results.

Tracy suggests that we should ask ourselves with every task – “Is this task in the top 20% of my activities or bottom 80%? This way it will help with working on the highest value tasks and then finish with the lower value tasks.

2. Focus & Concentration

Overcoming procrastination and eating your ugliest frog is a habit that can be taught, once you have focus and concentration. He believes that there are three qualities to develop the habits of focus and concentration, which are all learnable. They are Decision, Discipline, Determination.

  1. Make the decision to develop the habit of task completion.
  2. Discipline yourself to practice the principles you learn over and over until you master them.
  3. Back everything you do with determination until the habit is locked in and becomes a permanent part of your personality.

3. Master Lists

Only three percent of adults have clear, written goals. He says that these people accomplish five and ten times as much as people of equal or better education and ability but who, for whatever reason, have never taken the time to write out exactly what it is they want.

In order to think on paper, he suggests that we plan every day in advance. He goes one step further to suggest that we create a master list of tasks, a monthly list, a weekly list and a daily list.

Using this system, we can divide up the tasks through-out the month and get more of the important things done.

Planning the night before clears the way to hit the ground running the next day.

4. ABCDE Method

This takes another look at the time quadrant. It breaks down tasks into:

A – must do

B – should do

C – nice to do

D – delegate to

E – eliminate

If you have several A, B, C, tasks, then prioritise them into 1, 2, 3 etc.

As you get more tasks to do, add them to the bottom of the list and when you are finished the task that you are working on, then prioritise or re-prioritise your list.

5. Put the Pressure on Yourself

If you feel like taking a break or calling a friend, he believes that you should talk to yourself. Don’t give yourself treats until you have finished a task. That’s a habit to focus and work on. Similarly, he says that you should tell yourself to ‘Get back to work’, ‘Get back to work‘…when you feel like procrastinating.

Only 2% can work without supervision. They are leaders and they are whom we are supposed to be. Putting the pressure on ourselves will give us great results.


I found this book useful for little questions to ask myself but also for it’s amazing clarity. It is common sense but sometimes you need a reminder. Time is going to pass anyway. The question to ask ourselves is how we’ll use it and where are we going to end up at the end of the weeks and months that pass. Only we can control those answers.

About the Author

Denise FayI'm Denise Fay, an international marketing communications advisor. For over 16 years, I've been helping corporations and business owners to promote themselves by communicating the right message with the right audience. They achieve clarity, leads and sales. I'm also an award-winning author, engaging speaker, entrepreneur, business owner and mum of two, I have written copy that has won awards, won clients and most importantly, built relationships. Because at the end of the day, it all comes down to how we relate to others. And writing great copy that engages with your reader is well worth its weight in gold. You too can find wealth in your relationships. I can guide and help you find your words, create an engaging message and build a relationship that results in repeat sales with your customers & leads. Contact me today to get started. Come find me on Google+View all posts by Denise Fay →

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