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Who is your target market?

I started teaching marketing to 18 students last week and it’s great to get back to training. I’ve been busy preparing coursework, case-studies, group work discussions so haven’t had time to blog. But fear not, I’ll blog over the weekend.

But what I have reconfirmed during this time is that marketing strategy is so important. I know from talking to many small businesses that they can understand marketing communications – advertising, websites, promotional campaigns – but some don’t go back to basics to make the most of their campaigns.

I’m going to ask two questions today:

  • Who exactly is your target market?
  • Can you describe who they are and what they want?

Knowing the finer details about your target market will help your promotional campaigns.

Have you segmented your target market? I see many businesses promoting their product to many segments, only for it to get lost because it aims to be all things to all men but simply doesn’t work.

So homework for you tonight:

Define your target market. It’s only truly understanding who they are, what they want, what they like (and don’t like) that you can begin to create a picture. With that picture, you can design a message that truly sells.

This week, we talked about marketing communications. Check out the Achieve Marketing facebook page to see our favourite outdoor adverts and TV adverts. It’s fun (and educational!)

About the Author

Denise FayI'm Denise Fay, an international marketing communications advisor. For over 16 years, I've been helping corporations and business owners to promote themselves by communicating the right message with the right audience. They achieve clarity, leads and sales. I'm also an award-winning author, engaging speaker, entrepreneur, business owner and mum of two, I have written copy that has won awards, won clients and most importantly, built relationships. Because at the end of the day, it all comes down to how we relate to others. And writing great copy that engages with your reader is well worth its weight in gold. You too can find wealth in your relationships. I can guide and help you find your words, create an engaging message and build a relationship that results in repeat sales with your customers & leads. Contact me today to get started. Come find me on Google+View all posts by Denise Fay →

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