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How to write a press release

There are hundreds of ways in which to market a business. One of the most well-known but feared methods is that of PR – Press Relations. It’s one of the best ways to get in front of a large target market but when I mention the word ‘press relations strategy‘ to many small businesses, they flinch. Writing a press release and talking to a journalist strikes fear into the heart of many a small business owner.

Public Relations (PR) as a marketing method of getting your name, your product or service ‘out there‘ is often regarded as one of the free methods of publicity. But like your mum used to say, “there is no such thing as a free lunch”. PR takes time, it takes interest, it takes commitment.

But when it’s done properly, you will reap the benefits. You can build a lot of credibility and visibility through PR.

Read the rest of my article, written exclusively for All About Business, the website hub of information for Small Businesses:

How to write a Press Release

Share your experience of writing your press releases here. Everyone has their own story, so give others the benefit of your advice.

About the Author

Denise FayI'm Denise Fay, an international marketing communications advisor. For over 16 years, I've been helping corporations and business owners to promote themselves by communicating the right message with the right audience. They achieve clarity, leads and sales. I'm also an award-winning author, engaging speaker, entrepreneur, business owner and mum of two, I have written copy that has won awards, won clients and most importantly, built relationships. Because at the end of the day, it all comes down to how we relate to others. And writing great copy that engages with your reader is well worth its weight in gold. You too can find wealth in your relationships. I can guide and help you find your words, create an engaging message and build a relationship that results in repeat sales with your customers & leads. Contact me today to get started. Come find me on Google+View all posts by Denise Fay →

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