From Hot Pink Manolos to Black Suede Moccasins

This morning, I walked a mile in size 10 Black Suede Moccasins. I sat through an induction training session for an hour with new recruits. I learned about the importance of customer value and lifetime model and how it should be at the core of everything the new recruits do.  I sat in a pitch presentation to discover why a major business should hire me. I ate a cajun chicken sandwich with bacon and mayo while creating my list of customers to call that day.

And why did I wear these size 10 shoes?

To understand what it’s like to be  my customer. There’s an old saying that says if you want to know someone, walk a mile in their shoes. In order for me to be creative about how to promote his business, I need to go about the day like him and really understand what it’s like for him and how he deals with this staff, prospects and customers.

(As for the sandwich, I’m just very fond of cajun chicken wraps with bacon and mayo!).

For now, I’m glad to be putting my own shoes on for the afternoon, but isn’t it time that you tried on some Jimmy Choos or Caterpillars?

Give it a go – you will be amazed at what you’ll find out.

About the Author

Denise FayI'm Denise Fay, an international marketing communications advisor. For over 16 years, I've been helping corporations and business owners to promote themselves by communicating the right message with the right audience. They achieve clarity, leads and sales. I'm also an award-winning author, engaging speaker, entrepreneur, business owner and mum of two, I have written copy that has won awards, won clients and most importantly, built relationships. Because at the end of the day, it all comes down to how we relate to others. And writing great copy that engages with your reader is well worth its weight in gold. You too can find wealth in your relationships. I can guide and help you find your words, create an engaging message and build a relationship that results in repeat sales with your customers & leads. Contact me today to get started. Come find me on Google+View all posts by Denise Fay →

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