How to be a better business writer

Pick up any marketing book and you’ll read chapters on marketing strategy, pricing strategy, distribution strategy, product management and communication.

Yet none of the books discuss how to communicate when writing. With the advent of the Internet, communication has become instant and with it, there is a need to communicate more and more with the written word.

As business owners, we are writing more and more to promote our businesses, whether it’s email, blog posts or website, facebook or twitter updates. That’s not taking into account traditional marketing techniques of adverts, newsletters and flyers.

All in all, what it means is that the more technologically aware we become, we need to hone our writing skills.

The good thing, however, is that business writing is a skill that can be taught or learned. I work with business owners and I see it every day; if you grasp the basics and make continual improvements, you will notice that writing becomes easier.

Get five steps to make you a better business writer

(my latest article on All About Business hub dedicated to helping SMEs)

About the Author

Denise FayI'm Denise Fay, an international marketing communications advisor. For over 16 years, I've been helping corporations and business owners to promote themselves by communicating the right message with the right audience. They achieve clarity, leads and sales. I'm also an award-winning author, engaging speaker, entrepreneur, business owner and mum of two, I have written copy that has won awards, won clients and most importantly, built relationships. Because at the end of the day, it all comes down to how we relate to others. And writing great copy that engages with your reader is well worth its weight in gold. You too can find wealth in your relationships. I can guide and help you find your words, create an engaging message and build a relationship that results in repeat sales with your customers & leads. Contact me today to get started. Come find me on Google+View all posts by Denise Fay →

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