Average website conversion rates per industry

I saw this chart yesterday and wanted to share it with you. I often get asked about conversion rates – what’s good, what isn’t; what’s expected and what isn’t.

Marketing Sherpa compiled this chart and no matter what your industry, you’ll find it useful.

The one thing that struck me is the difference in conversion rates. If you read the article, you’ll see suggestions why. I would agree that different industries define conversion rates differently. The retail industry might look at conversions of an actual sale while professional services might look at conversions for an ebook for lead generation.

Like all charts, you must determine what’s useful for your own business. And one thing I would recommend is that you measure conversion. If you haven’t started yet, then start. If you have started, then look at tweaking it and make sure that you use the data. Make changes to your website to get more visitors and increase conversion rates.




About the Author

Denise FayI'm Denise Fay, an international marketing communications advisor. For over 16 years, I've been helping corporations and business owners to promote themselves by communicating the right message with the right audience. They achieve clarity, leads and sales. I'm also an award-winning author, engaging speaker, entrepreneur, business owner and mum of two, I have written copy that has won awards, won clients and most importantly, built relationships. Because at the end of the day, it all comes down to how we relate to others. And writing great copy that engages with your reader is well worth its weight in gold. You too can find wealth in your relationships. I can guide and help you find your words, create an engaging message and build a relationship that results in repeat sales with your customers & leads. Contact me today to get started. Come find me on Google+View all posts by Denise Fay →

Leave a Reply