1,000,000,000 Smart Phones in Use Around the World

Recent research released by Strategy Analytics shows that there are now 1,000 million smartphones in the world. The number of smartphones in use increased by around 330 million from the third quarter of 2011 and by 79 million from the second quarter of this year.

I remember reading a report last year which said that smartphones would reach saturation point by 2014 – it looks like it might reach that point sooner. As Strategy Analytics say, it took 16 years to gain the first billion smartphone users, however it is expected that only three years will be needed for that number to double to 2 billion.  More smartphone penetration is expected in the future, specially in emerging markets such as China, India and Africa.

With such a number of people using smartphones, business owners will need to look at how they use this medium to communicate with their customers. It’s no longer about the phone and calling one person to another. It’s about sharing information, communicating easily and providing instant access information.


About the Author

Denise FayI'm Denise Fay, an international marketing communications advisor. For over 16 years, I've been helping corporations and business owners to promote themselves by communicating the right message with the right audience. They achieve clarity, leads and sales. I'm also an award-winning author, engaging speaker, entrepreneur, business owner and mum of two, I have written copy that has won awards, won clients and most importantly, built relationships. Because at the end of the day, it all comes down to how we relate to others. And writing great copy that engages with your reader is well worth its weight in gold. You too can find wealth in your relationships. I can guide and help you find your words, create an engaging message and build a relationship that results in repeat sales with your customers & leads. Contact me today to get started. Come find me on Google+View all posts by Denise Fay →

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