Friday Five – 5 ways to get your customer to open their wallet and buy your product

This week’s Friday Five is 5 Ways to get your customer to open up their wallet. Or another way to say it, it’s five emotional triggers that your customer can relate to.

You see, your potential customer is having a conversation in their head – it could be about their problem, it could be about the solution. But it’s there and what you need to do is get inside their head while they are having their conversation with themselves. It makes for a much easier sale.

If you know what makes them tick or what annoys them (on the flip side), then you can use that to your advantage. Today, I talk about five emotions but we could have easily talked about 20!

If you use fear, delight, approval, laziness and curiosity in your material, then you will find it easier to relate to customers or indeed, your customers will relate to you. Include them in your copy and you’re onto a winner.

Take a listen and use it within your marketing material.

Which emotion does your customers relate primarily to?


About the Author

Denise FayI'm Denise Fay, an international marketing communications advisor. For over 16 years, I've been helping corporations and business owners to promote themselves by communicating the right message with the right audience. They achieve clarity, leads and sales. I'm also an award-winning author, engaging speaker, entrepreneur, business owner and mum of two, I have written copy that has won awards, won clients and most importantly, built relationships. Because at the end of the day, it all comes down to how we relate to others. And writing great copy that engages with your reader is well worth its weight in gold. You too can find wealth in your relationships. I can guide and help you find your words, create an engaging message and build a relationship that results in repeat sales with your customers & leads. Contact me today to get started. Come find me on Google+View all posts by Denise Fay →

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