Number one marketing tip that is both effective and profitable?

I’ve just been asked by a reporter “what is your #1 marketing tip that is both effective and profitable?

I thought I’d share my response here as it’s a question that I get asked often when I say that I work with small business owners on their marketing communications.

My number one marketing tip is to be clear on your marketing message.

There is so much noise out there, competition is fierce, no matter what field you are in so it’s important to have a strong message, to be clear on how you help your clients or how you solve their problems.

This is my message:

I help business owners to communicate better using the written word to attract better clients, get more sales and create long-lasting relationships.

Straight away, the target market can identify themselves (business owners), what I do for them (help them to communicate better using the written word) and what the benefit of using me is (attracting better clients, getting more sales and creating long lasting relationships).

So while I used my own message as an example, just look at how big companies are clear on their message:

  • Avis – We try harder
  • AIG – We know money
  • British Airways – The World’s Favourite Airline
  • Cisco – Empowering the Internet Generation
  • FedEx – When it absolutely, positively has to be there overnight.”
  • Disneyland – The happiest place on earth.

I see many business owners struggle with their message and as such, they don’t engender confidence in the other person. By being clear, the right customer can relate to you and it makes selling a whole lot easier. So it leads to extra sales with the right people.

About the Author

Denise FayI'm Denise Fay, an international marketing communications advisor. For over 16 years, I've been helping corporations and business owners to promote themselves by communicating the right message with the right audience. They achieve clarity, leads and sales. I'm also an award-winning author, engaging speaker, entrepreneur, business owner and mum of two, I have written copy that has won awards, won clients and most importantly, built relationships. Because at the end of the day, it all comes down to how we relate to others. And writing great copy that engages with your reader is well worth its weight in gold. You too can find wealth in your relationships. I can guide and help you find your words, create an engaging message and build a relationship that results in repeat sales with your customers & leads. Contact me today to get started. Come find me on Google+View all posts by Denise Fay →

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