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School Lessons v Business Lessons

You know it’s funny how life works. I got an email last week talking about how we try to find it at school. How important it is to fit in.

Some of us thought we didn’t fit in – the goths, the grungers, the basketballers, the other smaller groups.

But the truth is, we all tried to fit in. With a group that was like us.

It helped us to not be lonely.

So in one hand, we were taught to ‘fit in‘ but on the other hand as business owners ‘how do we stand out’?

Because there are two things that happen when you don’t stand out in a sea of saturation (and yes, your market is saturated).

1. People will compare to you other suppliers in your niche. If they compare, the first thing they’ll do is compare on price. And price alone. This is a road that goes nowhere but to the bottom.

2. A confused mind never buys. If they don’t know what you do, what you do differently, then they’re never going to buy.

During Start Stronger, the 8 week marketing training programme, we’ll dive deep into what makes you special. Unique in your market.

It doesn’t have to be anything big or loud, it could be the smallest thing and the thing that is right under your nose.

Together we’ll figure it out.

Join today and get some great bonuses – they go away on Friday, 2nd February.

Let 2018 be the year that you stop being like everyone else and embrace the business you truly want.

 

About the Author

Denise FayI'm Denise Fay, an international marketing communications advisor. For over 16 years, I've been helping corporations and business owners to promote themselves by communicating the right message with the right audience. They achieve clarity, leads and sales. I'm also an award-winning author, engaging speaker, entrepreneur, business owner and mum of two, I have written copy that has won awards, won clients and most importantly, built relationships. Because at the end of the day, it all comes down to how we relate to others. And writing great copy that engages with your reader is well worth its weight in gold. You too can find wealth in your relationships. I can guide and help you find your words, create an engaging message and build a relationship that results in repeat sales with your customers & leads. Contact me today to get started. Come find me on Google+View all posts by Denise Fay →

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