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How to Achieve Marketing Momentum
Two roads diverged in a yellow wood – well I guess this is very much a green wood, in typical Irish fashion..after July rain. But when I was out walking with the kids today, it reminded me of that poem The Road Less Travelled by …
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Marketing & Continuity Voucher
Calling all #Louth based SMEs Marketing your business is now more important than ever before. And look, I understand that some companies are fearful, their landscape has changed and unsure when they can open or what their business will look like when they do. I …
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A personal note from me to you…
Hey there , I don’t even know where to start. I’ve started this email a hundred times and even as a copywriter, I had to stop and start several times. These are turbulent times. Since last week, I’ve been talking to businesses who are talking …
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Marketing Trends for 2020
Marketing Trends for 2020 – where could I have started? I could be here all day listing out the marketing trends to stay ahead after the research that my team and I undertook. But nobody likes overwhelm and that’s certainly what I didn’t want from …
Who is Google Bert and How will it Affect your Content Marketing?
Google is constantly developing. That’s a given. It has spent a lot of time on it’s new AI that can help understand our search queries. You know when you type something into Google and you get a result back but it’s not quite what you …
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Ask Me Anything – Where do I suggest a Start up Advertises?
Today’s question comes in from a start-up business and the question they asked me was where do I suggest that they advertise first? What I said to them was this… and it’s as applicable to every startup business as it is to a business that …
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31 Tips to Write Better Copy for 31 Days
Today is the 1st of August and I’ve just realised it’s a 31 day month. I was doing a bit of research for a book that I’m writing and I went back to my book ‘31 days to write better copy’. I wrote this book …
7 Ways of Storytelling for Effective Marketing
Storytelling is an essential part of marketing. I’m Irish so I’m no stranger to story-telling. It’s in our DNA. You can’t take us anywhere without any of us telling you a story about something or other. However, that doesn’t mean that it comes easy in …
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What kills a marketing campaign?
Do you know what kills a good marketing campaign? Inaction. If you’ve been putting off doing something or unsure where to start, just start – whether that is calling me and asking me for help or opening up your inbox and composing an email, please …