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Marketing 101 – Develop a Genuine Relationship With Clients
If you have read or listened to any of my content, you will hear me say that it’s not just the first sale that’s important. It’s the next one and the next one and the next one after that again. I’m a marketer who believes …
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What Crunchy Nut Cornflakes Reminded me about Sales
It was mid-term for us last week. This meant Luke, who is 7 was off school. Now, I’m going to share something personal. (Don’t judge me!) On the weekend, we have crunchy nut cornflakes! They are a weekend treat. So on Monday, Luke asked me for …
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My Very First Facebook Live
Last week I did my very first facebook live video. I have to tell you that it wasn’t as scary as I had built it up to be. That being said, I haven’t done one since. (I even did it in my running gear!) I …
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Boost your Business This Week by Spring Cleaning
We have a room in our house that has become a room for dumping things in. In the absence of anywhere else, anything and everything is put into the front sitting room. Do you have a room or area in your house like this? I …
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3 Easy Ways to Get Good Referrals
It was once said to me that everyone knows at least 300 people. So asking one person for a referral means you’re taping into their network of 300 people. When I first set up my business in 2006, I used networking and referrals to grow …
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A Simple Strategy for Professional Services
I read a lot about what works in marketing. I’m a bit of nerd for the reading and studying but it’s all for my client’s benefit. And today, instead of talking about resolutions or goal setting that we didn’t do, I wanted to start the year …
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5 Ways to Immunise your Business from World Affairs
What a few weeks we’ve had. What a few months. First we had Brexit, now we have a new President-elect in the US. I thought I’d wait a few days, let the dust settle and write a post that helps you immunise yourself from world affairs. …
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Existing customers versus New Customers
I’m just off the phone with a client and I wanted to write to you quickly about something that we discussed. It’s something that I’ve been thinking about recently myself. As you may know, I’m working with clients on ‘Finish Strong’ a programme for finishing 2016 …
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2 Ingredients To Finish Strong in 2016
Finish Strong. That’s my motto when I run. It’s my motto in business. I was going to start this blog with ‘I can’t believe that it’s November already‘ or ‘the year is flying by‘ but there really is no use writing such platitudes. The truth …