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Marketing & Continuity Voucher
Calling all #Louth based SMEs Marketing your business is now more important than ever before. And look, I understand that some companies are fearful, their landscape has changed and unsure when they can open or what their business will look like when they do. I …
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A personal note from me to you…
Hey there , I don’t even know where to start. I’ve started this email a hundred times and even as a copywriter, I had to stop and start several times. These are turbulent times. Since last week, I’ve been talking to businesses who are talking …
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Marketing Trends for 2020
Marketing Trends for 2020 – where could I have started? I could be here all day listing out the marketing trends to stay ahead after the research that my team and I undertook. But nobody likes overwhelm and that’s certainly what I didn’t want from …
Who is Google Bert and How will it Affect your Content Marketing?
Google is constantly developing. That’s a given. It has spent a lot of time on it’s new AI that can help understand our search queries. You know when you type something into Google and you get a result back but it’s not quite what you …
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Ask Me Anything – Where do I suggest a Start up Advertises?
Today’s question comes in from a start-up business and the question they asked me was where do I suggest that they advertise first? What I said to them was this… and it’s as applicable to every startup business as it is to a business that …
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31 Tips to Write Better Copy for 31 Days
Today is the 1st of August and I’ve just realised it’s a 31 day month. I was doing a bit of research for a book that I’m writing and I went back to my book ‘31 days to write better copy’. I wrote this book …
7 Ways of Storytelling for Effective Marketing
Storytelling is an essential part of marketing. I’m Irish so I’m no stranger to story-telling. It’s in our DNA. You can’t take us anywhere without any of us telling you a story about something or other. However, that doesn’t mean that it comes easy in …
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What kills a marketing campaign?
Do you know what kills a good marketing campaign? Inaction. If you’ve been putting off doing something or unsure where to start, just start – whether that is calling me and asking me for help or opening up your inbox and composing an email, please …
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How to Keep a Client for Life
How to Keep a Client for Life My Nana and Grandad were 60 years married and they reminded me about the importance of not taking clients for granted. Client retention is as important as client attraction. You’ve heard me say this a few times now! …