Rebranding a Town…Drogheda Local Heroes Style
A company’s brand is more than a logo. It’s a story; it’s a process that enables you to stand out from your competition and influence choice. As a marketer, I …
A company’s brand is more than a logo. It’s a story; it’s a process that enables you to stand out from your competition and influence choice. As a marketer, I …
Over the past number of weeks, the people of my hometown of Drogheda have come together to work together to make our town brilliant once more. Drogheda was chosen as …
On a recent trip to the US to see my sister, I watched a bit of TV. I love watching commercials when I’m out of town. It could just be …
When creating an advert, there's a lot to learn from Subaru Read More »
If you’re in Dun Laoighaire-Rathdown on 11th October, then head to the Radisson Blu, Stillorgan Road. I’ll be addressing the members of the DLR County Enterprise Board START Network. START …
Write to Wow your Audience – Get 7 steps to Write Winning Copy Read More »
After watching the Late Late show the other night, not one of the seven candidates convinced me that they should get my vote. Last night on the Vincent Browne Show, …
Presidential Hopefuls: Who are you Connecting with? Read More »
I went onto Amazon last week to buy some books and thought I’d take a sneaky peak at my own book – 31 days to write better copy. Can you …
31 days to write better copy – Book review on Amazon Read More »