31 ways to write words that win more customers and sales

To celebrate the launch of the ebook, Krishna De interviewed me about ways in which to use words ...
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Friday Five – 5 words that persuade in your communications

I got so excited about the launch of the book - 31 days to write better copy - ...
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Why your Copy is like a pint of Guinness

The Queen & the Duke of Edinburgh resisted the temptation while Barack & Michelle enjoyed it. What is ...
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How to write a press release

There are hundreds of ways in which to market a business. One of the most well-known but feared ...
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What do Jedward & Richard Branson have in common?

They are not boring! Jedward and Richard Branson are not afraid to do something different that cuts through ...
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Top 5 Books that Every Small Business Owner Should Read

I write a regular article for the All About Business website. It's a fantastic website, sponsored by the ...
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Even the Irish Blood Transfusion Service is doing it..

Changing their sales copy that is! I just got their regular letter advising me that the blood clinic ...
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Well it wasn't the hottest weekend ever

So much for predictions! On Thursday, I sent a little note to my friends and colleagues on my ...
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Are you an absent blogger? It's time to start again.

It's been absolutely ages since I sat down to write a blog. Between client work, teaching marketing, correcting ...
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