Day 25 – Elements of a Content Strategy
For the past 24 days, I’ve talked about understanding your audience, writing structured sentences, breaking up your copy into readable/glanceable (if there is such a word!) chunks. The tips and …
For the past 24 days, I’ve talked about understanding your audience, writing structured sentences, breaking up your copy into readable/glanceable (if there is such a word!) chunks. The tips and …
I know what it’s like. You spend hours researching your target market to find out what exactly they want to read and what language they prefer to use. You write …
The Internet is called the superhighway for a reason. It is full of information and content. You can find any amount of content on any subject that you want. It’s …
What’s the point of writing a fantastic email when no-one opens it? It’s like owning a shop and watching people walk by your door, day in, day out. It can …
We each receive hundreds of emails a week. It has become the communication method of choice for many business professionals. It is easy to sit down and write an email …
Day 21 – Email Etiquette: The Do's and Don'ts of Emailing Read More »
It’s the age old marketing dilemma. Which elements of your business do you promote? The features, the benefits or both? I’ve seen many, many documents which detail only the features. …
Day 20 – Features & Benefits – What's your Take? Read More »