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Does your sales letter end with a whimper or go out with a bang?
Does your sales letter end with a purpose, an action or simply say ‘see ya!’. If you’re not getting the results you want from your sales letter but are convinced that your heading grabs your readers attention, then you should look at how you end …
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3 Key Ingredients to Successful Website
When thinking about updating or creating a website, the first thing most business owners do is consult with a web designer. While this is advisable as good design attracts the eye, the business owner must not forget the words that are used on a website. …
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Is Copy-writing the Nutmeg of Marketing?
I was making dinner last night and went to the spice cupboard. Nutmeg fell out and covered the floor! While I was clearing up, I remembered a conversation I had over Twitter with TV food and wine guru Tom Doorley about dinner a while ago. …
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5 steps to writing web copy that sells
This article is a do-it-yourself guide to writing a sales page that sells for you. If you’ve invested in your website, then spend a few minutes on these 5 elements. Because whether you have a ‘buy now‘ button or not, you’re still selling on your …
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Friday Five – 5 Tips on the Art & Science of your Copy
Today’s Friday Five is all about 5 tips on the art & science of your body copy. I talk about five tips to make the best out of your text. The five tips are: 1. Try tasty little paragraphs 2. Chunk down your copy 3. …
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Use Bullets to Create a Bang with your Content
I’ve just finished reviewing a client’s website and and have suggested some minor (and slightly major) changes to her content. The flow just didn’t quite work through-out the site with no call to action. But the one thing that I noticed with this site and …
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Blogging Session for the Fingal Women in Business Network
I was invited to give a blogging talk to the fantastic Fingal Women in Business Network. This network has been in operation for a number of years now and I’m delighted to see that a former member of the network is managing it – Eve …
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When creating an advert, there’s a lot to learn from Subaru
On a recent trip to the US to see my sister, I watched a bit of TV. I love watching commercials when I’m out of town. It could just be me, but I love to see how companies advertise their products in other countries. And …
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How to be a better business writer
Pick up any marketing book and you’ll read chapters on marketing strategy, pricing strategy, distribution strategy, product management and communication. Yet none of the books discuss how to communicate when writing. With the advent of the Internet, communication has become instant and with it, there …
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Business Writing Tuesday Tip: Using the word ‘Staff’.
When business writing, the word ‘staff’ is regularly used to describe employees, personnel and team. ‘Staff’ is generally considered a singular word as it’s a collective and therefore takes the singular version of the verb; think a cake rather than slices of cake. However, if …