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Marketing 101 – Develop a Genuine Relationship With Clients
If you have read or listened to any of my content, you will hear me say that it’s not just the first sale that’s important. It’s the next one and the next one and the next one after that again. I’m a marketer who believes …
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Existing customers versus New Customers
I’m just off the phone with a client and I wanted to write to you quickly about something that we discussed. It’s something that I’ve been thinking about recently myself. As you may know, I’m working with clients on ‘Finish Strong’ a programme for finishing 2016 …
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How to keep your reader reading…
Last Sunday I was featured in the Sunday Business Post with an article by Elaine O’Regan – Confidence is the key to engaging marketing. Check it out here if you get the chance. Anyway, since then I’ve had quite a few new people go to …
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From Hot Pink Manolos to Black Suede Moccasins
This morning, I walked a mile in size 10 Black Suede Moccasins. I sat through an induction training session for an hour with new recruits. I learned about the importance of customer value and lifetime model and how it should be at the core of …
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What do Jedward & Richard Branson have in common?
They are not boring! Jedward and Richard Branson are not afraid to do something different that cuts through the clutter and gets them recognised. Both are incredibly successful and over the past year, Jedward have become a household name in Ireland and the UK. John …
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You don’t bring me flowers anymore….
February – the month of Love. Did you know that 10% of annual marriage proposals will happen on Valentine’s Day? During this month of Love, one sector that I’m imploring you not to forget is your existing customers. It takes more time and resources to …