-
A personal note from me to you…
Hey there , I don’t even know where to start. I’ve started this email a hundred times and even as a copywriter, I had to stop and start several times. These are turbulent times. Since last week, I’ve been talking to businesses who are talking …
-
Marketing Trends for 2020
Marketing Trends for 2020 – where could I have started? I could be here all day listing out the marketing trends to stay ahead after the research that my team and I undertook. But nobody likes overwhelm and that’s certainly what I didn’t want from …
-
Ask Me Anything – Where do I suggest a Start up Advertises?
Today’s question comes in from a start-up business and the question they asked me was where do I suggest that they advertise first? What I said to them was this… and it’s as applicable to every startup business as it is to a business that …
7 Ways of Storytelling for Effective Marketing
Storytelling is an essential part of marketing. I’m Irish so I’m no stranger to story-telling. It’s in our DNA. You can’t take us anywhere without any of us telling you a story about something or other. However, that doesn’t mean that it comes easy in …
-
What kills a marketing campaign?
Do you know what kills a good marketing campaign? Inaction. If you’ve been putting off doing something or unsure where to start, just start – whether that is calling me and asking me for help or opening up your inbox and composing an email, please …
-
How to Keep a Client for Life
How to Keep a Client for Life My Nana and Grandad were 60 years married and they reminded me about the importance of not taking clients for granted. Client retention is as important as client attraction. You’ve heard me say this a few times now! …
-
#Thursdaytips – Stuck for content? Try this
Have you ever been stuck for content ideas – for your social media, website, content strategy? Well I have a suggestion for you. www.daysoftheyear.com. It is a fun site, simply put in a date and you’ll be presented with options to get your creative juices …
-
Right – I’ve had enough
Right…I’ve had enough I opened my inbox today and thought right, enough is enough. I had an email from a hotel, an airline, spam message about riddles, a few people I’ve signed up to and one or two from …
-
Success is often not a straight line
At 18 miles in this year’s New York Marathon, the rain got into my phone and it died. No biggie in the big scheme of things because betweeen 18-26 miles, I’m hardly going to be chatting on the phone! But I use it for my …
-
School Lessons v Business Lessons
You know it’s funny how life works. I got an email last week talking about how we try to find it at school. How important it is to fit in. Some of us thought we didn’t fit in – the goths, the grungers, the basketballers, …