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Ask Me Anything – Where do I suggest a Start up Advertises?
Today’s question comes in from a start-up business and the question they asked me was where do I suggest that they advertise first? What I said to them was this… and it’s as applicable to every startup business as it is to a business that …
7 Ways of Storytelling for Effective Marketing
Storytelling is an essential part of marketing. I’m Irish so I’m no stranger to story-telling. It’s in our DNA. You can’t take us anywhere without any of us telling you a story about something or other. However, that doesn’t mean that it comes easy in …
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What kills a marketing campaign?
Do you know what kills a good marketing campaign? Inaction. If you’ve been putting off doing something or unsure where to start, just start – whether that is calling me and asking me for help or opening up your inbox and composing an email, please …
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How to Keep a Client for Life
How to Keep a Client for Life My Nana and Grandad were 60 years married and they reminded me about the importance of not taking clients for granted. Client retention is as important as client attraction. You’ve heard me say this a few times now! …
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#Thursdaytips – Stuck for content? Try this
Have you ever been stuck for content ideas – for your social media, website, content strategy? Well I have a suggestion for you. www.daysoftheyear.com. It is a fun site, simply put in a date and you’ll be presented with options to get your creative juices …
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Right – I’ve had enough
Right…I’ve had enough I opened my inbox today and thought right, enough is enough. I had an email from a hotel, an airline, spam message about riddles, a few people I’ve signed up to and one or two from …
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Success is often not a straight line
At 18 miles in this year’s New York Marathon, the rain got into my phone and it died. No biggie in the big scheme of things because betweeen 18-26 miles, I’m hardly going to be chatting on the phone! But I use it for my …
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School Lessons v Business Lessons
You know it’s funny how life works. I got an email last week talking about how we try to find it at school. How important it is to fit in. Some of us thought we didn’t fit in – the goths, the grungers, the basketballers, …
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What’s the one thing you need in marketing to succeed?
I’m often asked what is one thing that you need to do in marketing to succeed? My answer – be consistent. Take a listen to this video about a great tip that Jerry Seinfield shared with a new comic. It SO applies to marketing. And …
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Happy New Year & Here’s an Invitation…
Q1 of 2018 definitely sets the stage for your WHOLE year. How have you started the year? Catching up on last year? Starting strong? Same as last year? Well I’m here to invite you to a webinar on Thursday, 11th of January, called ‘Right 2018, …