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Does your sales letter end with a whimper or go out with a bang?
Posted Jul 8 2016 by Denise Fay in Business Writing, Promotional Material, Uncategorized

Does your sales letter end with a purpose, an action or simply say ‘see ya!’. If you’re not getting the results you want from your sales letter but are convinced that your heading grabs your readers attention, then you should look at how you end …

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What Business Owners Can Learn from Election 2016
Posted Mar 7 2016 by Denise Fay in drogheda, Marketing message, Promotional Material

So here in Ireland, we’re still reeling from the recent election. There is no majority party to run a government. So all parties have to talk to each other as well as the independents. What I find fascinating is the aftermath conversations. All parties say …

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Think Results not Process when Marketing
Posted Jan 21 2016 by Denise Fay in marketing, Marketing message, Promotional Material

I’ll let you into a secret. I have a treadmill at home. It’s really for those days that its just too wet to run outside. And in order to relieve the boredom of running on a treadmill, I’ve a TV set up. So there I …

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Do your sales letters create a champagne supernova or make you look back in anger?
Posted Apr 7 2015 by Denise Fay in copy-writing, Headlines, Promotional Material

As Noel Gallagher with his New Flying Birds took to the 3Arena recently, I was reminded of the first time that I saw him perform. He was with his brother, Liam and the band Oasis. And guess what year it was? 1995! It was one …

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Number one marketing tip that is both effective and profitable?
Posted Feb 16 2015 by Denise Fay in In the Trenches - Copywriting & Marketing Message in Action, marketing, Marketing message, Promoting your Message, Promotional Material

I’ve just been asked by a reporter “what is your #1 marketing tip that is both effective and profitable?“ I thought I’d share my response here as it’s a question that I get asked often when I say that I work with small business owners …

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5 Tweeting Formulas to Get More Engagement
Posted Apr 10 2014 by Denise Fay in Communication, Friday Five - 5 quick tips, Promoting your Message, Promotional Material

5 Tweeting Formulas to Get More Engagement is this week’s Friday Five. Have a listen or read about it below: I’ve a love/in-love relationship with Twitter. Seriously though, I think it’s a great tool. I love it when I’m using it. But then I get …

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Does your promotional material really help or hinder you?
Posted Oct 16 2013 by Denise Fay in Communication, Promotional Material

I just got a piece of literature through the post from a printing company. And it’s always good to get something in the mail these days rather than the email, isn’t it? I just realised how much promotional material we get through the email but …

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The Curse of Powerpoint
Posted Jul 21 2011 by Denise Fay in Communication, Promotional Material

There I was reading the Sunday Times this past Sunday drinking a cup of coffee when I saw this piece of news. As a marketing communications consultant who has used my fair share of PowerPoint presentations, I just had to share it. The Curse of …

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Does your literature really help or hinder you?
Posted Aug 4 2010 by Denise Fay in copy-writing, Promotional Material

Promotional material is so important. You really need to get it right. Ask yourself before you print anything – is the promotional material fit for purpose?

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