Replace Great Intentions with Imperfect Action
We moved to the countryside last year and I love it. As I look out my home office window at rolling hills and fields, not to mention the historic Monasterboice …
Category: Taking action
3 Must-Haves when Creating a Successful Call to Action
There is an acronym in sales that is really important. It’s practically the first lesson when you pick up the ‘Sales 101’ handbook. It’s ABC – always be closing. Yet …
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2014 – The Year you Create Your Future
I saw this quote recently and thought how apt it is for starting the new year….”The best way to predict your future is to create it”. It was penned by …
It pays to write a book. Here's why…
3 years on from ’31 days to write better copy’ I was just talking with Krishna De yesterday and she reminded me of the challenge she set me three years …
A real life example of Guerrilla Marketing
It’s not every day that you get to listen to a fantastic guerrilla marketing initiative. But that’s exactly what happened today when I was feeding my gorgeous five week old …
How is your grammar?
Getting grammar right is always hard when copywriting. On one side of copywriting is ensuring that information flows so that it reads well while on the other side, you have …