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How is your grammar?
Getting grammar right is always hard when copywriting. On one side of copywriting is ensuring that information flows so that it reads well while on the other side, you have to think about grammar police. I had a wonderful English teacher, Mr Lyons – he …
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Rebranding a Town…Drogheda Local Heroes Style
A company’s brand is more than a logo. It’s a story; it’s a process that enables you to stand out from your competition and influence choice. As a marketer, I firmly believe that branding is incredibly important. It is visualised as a logo but is …
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Presidential Hopefuls: Who are you Connecting with?
After watching the Late Late show the other night, not one of the seven candidates convinced me that they should get my vote. Last night on the Vincent Browne Show, it was no different. They aren’t really engaging, are they? When they were on the …
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C…is for Call to Action
Call to actions are needed on every piece of marketing literature. What ‘call to actions’ do is help the reader take an action after they’ve read your lovely website, blog post, article, flyer or radio advert. It’s often said that the biggest difference between successful …