This past weekend, I stood among 60,000 other fans in Anfield Stadium in Liverpool watching Taylor Swift light up the stage and the sky with her Eras Tour. And I’ve …
The Taylor Swift Effect: How Small Businesses Can Use Cultural Moments to Boost Sales Read More »
Just as I was leaving the French slopes, the world’s business and political leaders were heading to the Swiss slopes, to the annual gathering at Davos. The theme is Rebuilding …
Recession, Fear, Whiskey and Choosing a New Approach Read More »
Since the recession of 2009-2012, I have loved words. When I got phone call after phone call back in January 2009 cancelling marketing contrats, I was left wondering what I’ll …
Joyce Hall was a man after my own heart. Today is Friendship Day. Friendship Day was originally a marketing strategy for Hallmark Cards in the 1930s. Founder Joyce Hall wanted …
I did a little video to share with you my thoughts about TEDx Drogheda. Right now, TEDx Drogheda is looking for new speakers for this year’s TEDx. As a speaker …
Tedx Drogheda is seeking submissions for its second year Read More »
Does your sales letter end with a purpose, an action or simply say ‘see ya!’. If you’re not getting the results you want from your sales letter but are convinced …
Does your sales letter end with a whimper or go out with a bang? Read More »
