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How to Achieve Marketing Momentum
Two roads diverged in a yellow wood – well I guess this is very much a green wood, in typical Irish fashion..after July rain. But when I was out walking with the kids today, it reminded me of that poem The Road Less Travelled by …
Who is Google Bert and How will it Affect your Content Marketing?
Google is constantly developing. That’s a given. It has spent a lot of time on it’s new AI that can help understand our search queries. You know when you type something into Google and you get a result back but it’s not quite what you …
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Tedx Drogheda is seeking submissions for its second year
I did a little video to share with you my thoughts about TEDx Drogheda. Right now, TEDx Drogheda is looking for new speakers for this year’s TEDx. As a speaker from last year, I loved the entire experience. It was nerve-wrecking knowing if my written …
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Does your sales letter end with a whimper or go out with a bang?
Does your sales letter end with a purpose, an action or simply say ‘see ya!’. If you’re not getting the results you want from your sales letter but are convinced that your heading grabs your readers attention, then you should look at how you end …
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Use Bullets to Create a Bang with your Content
I’ve just finished reviewing a client’s website and and have suggested some minor (and slightly major) changes to her content. The flow just didn’t quite work through-out the site with no call to action. But the one thing that I noticed with this site and …
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A little bit of fun at Coderdojo Conference Launch
I’m involved with the PR for the Global Coderdojo conference to be held in Slane Castle on 11 & 12 April 2013. Today, we did the photoshoot to launch the conference so expect to hear more about that later in the week. I did a …
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Email Fails And Why It’s So Important To Get Email Communication Right
Anyone following the blog will know that all the blogs that were written between February & July have disappeared into Cyberspace. So I’m on the blogging track to try and find them or write new ones. But this is one that I think you’ll find …
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Get more contacts at Speed Networking in Louth
Every business should have at least 7 ways to get new clients and leads into their sales funnel. One fantastic way to grow your business (I know that I used it successfully) is through networking. Getting to know people at a networking event is a …
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The Budget, The Economy & A Warning for 2012
My son’s favourite song at the moment is ‘See Saw, Margery Daw‘. And you know what? I feel like that myself to be honest. On one side is the Christmassy music and twinkling lights; the other the effects of the budget and the euro crisis. …
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When creating an advert, there’s a lot to learn from Subaru
On a recent trip to the US to see my sister, I watched a bit of TV. I love watching commercials when I’m out of town. It could just be me, but I love to see how companies advertise their products in other countries. And …