Helping Businesses to communicate better using words
to attract more clients, get more sales and create long lasting relationships.
Successful marketing comes down to the words you use. Every marketing method relies on words – advertising, website, social media, networking script, sales calls. The words you choose can make or break a sale.
To be successful in marketing, it comes down to three things – your message, your market and how you communicate using the right words.
I use a three step, inside-out approach which makes marketing easier.
- We focus on your message – what makes you different, why should people buy from you, what are your values
- We focus on your market – who are you targeting, where are they, what do they want to hear
- We match your message to your market using words – what words should you use, what words should you avoid, how to write compelling and engaging text
My goal is that you will always produce promotional, marketing or sales material that is clear, consistent and conveys your message correctly to your market.
Discover more..
Marketing Message
If you’re not getting the right customers or are always getting the wrong ones, it’s time to examine (and fix) your marketing message.
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Website Review
99% of people leave your website within 7 seconds. Get my Crack the Code website review and change that number..Fast.
Copy Critique
Every now and again, your copy needs a fresh set of eyes. I do critiques of all types of copy to make sure it’s ready for the ‘publish’ button.
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Training
Teach a person to write and they write for life. Our training courses help business owners, executives, sales & marketing teams and financial staff to communicate better with confidence.
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Writing for you
Writing about yourself or for yourself can be the hardest thing in the world. I’ll write your sales or marketing copy in your ‘voice’ using the right words.
Getting Started
The hardest part of any journey is the first step. Take yours to marketing success with these resources dedicated to helping you write the best marketing material that sells.
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Learn from an established copywriter and communicator
Meet Denise Fay. Since starting in a marketing communications role in 1997, she has studied and finessed the art of marketing communication. She specialises in using the written word to influence and to persuade in an authentic way.
She sees so many business owners produce material that ultimately ends in the bin and wants to help.
Every day, we are all subjected to over 1,000 pieces of promotional material…and it’s getting higher. How do you make sure your information is read and more importantly, acted upon?
Sales or marketing promotional material needs the same dedication as hiring and training your top sales people.
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Denise Tips from the Blog
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From Hot Pink Manolos to Black Suede Moccasins
This morning, I walked a mile in size 10 Black Suede Moccasins. I sat through an induction training session for an hour with new recruits. I learned about the importance of customer value and lifetime model and how it should be at the core of …
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It’s Even More Official! Naps are good for you
Back in January 2011, I wrote a newsletter to my subscribers and shared the secret of my creativity. Do you know what it was? Exercise and taking a nap. This is my article archived where I tell you Why Exercise and Napping is Good. But …
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The Banned List of Clichés
I am a bit late in my reading but I found this classic article, written in June, from John Rentoul of The Independent. He has decided to rage a war against the over-use of cliches. As John is a Political writer, the clichés are really …
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B…is for Buzzwords
The term ‘buzzwords’ incorporates many concepts & words. Yes, it most certainly incorporates the buzzwords that we all yawn at and those that we play the Buzzword Bingo game in meetings. (Perfect example on page 72 of the ‘31 days to write better‘ copy’ book). …
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A…is for Action
I was thinking over the weekend of how to make the most of the 31 days of August. As you know, I’m a big fan of 31 days!! So I decided to do the The A to Z of Copywriting so people, like yourself, will …
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The Curse of Powerpoint
There I was reading the Sunday Times this past Sunday drinking a cup of coffee when I saw this piece of news. As a marketing communications consultant who has used my fair share of PowerPoint presentations, I just had to share it. The Curse of …
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7 ways to market your business at no cost
Cash is King. Long live the King. Use the resources you have to hand to promote your business As a marketing communications consultant, I’m out and about talking to businesses like yourself. Some are cutting back on marketing because they believe that they can’t afford …
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International Award for 31 days to write better copy
Monday mornings are usually drab mornings. I find it hard to get into the swing of things after the busy weekend. But this Monday, it was like a Friday! Why? Because I found out that I won an Award for Publication Excellence for the 31 …
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31 ways to write words that win more customers and sales
To celebrate the launch of the ebook, Krishna De interviewed me about ways in which to use words to win. It was great fun and if you missed it, here is the replay: BTW, as I was delayed in sending this replay, I’m extending the …
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Friday Five – 5 words that persuade in your communications
I got so excited about the launch of the book – 31 days to write better copy – last week that I forgot to put this out on Friday. But hey, it’s only Tuesday! And these words have no time-limit. On day 27, I talk …