Helping Businesses to communicate better using words
to attract more clients, get more sales and create long lasting relationships.
Successful marketing comes down to the words you use. Every marketing method relies on words – advertising, website, social media, networking script, sales calls. The words you choose can make or break a sale.
To be successful in marketing, it comes down to three things – your message, your market and how you communicate using the right words.
I use a three step, inside-out approach which makes marketing easier.
- We focus on your message – what makes you different, why should people buy from you, what are your values
- We focus on your market – who are you targeting, where are they, what do they want to hear
- We match your message to your market using words – what words should you use, what words should you avoid, how to write compelling and engaging text
My goal is that you will always produce promotional, marketing or sales material that is clear, consistent and conveys your message correctly to your market.
If you’re not getting the right customers or are always getting the wrong ones, it’s time to examine (and fix) your marketing message.
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99% of people leave your website within 7 seconds. Get my Crack the Code website review and change that number..Fast.
Every now and again, your copy needs a fresh set of eyes. I do critiques of all types of copy to make sure it’s ready for the ‘publish’ button.
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Teach a person to write and they write for life. Our training courses help business owners, executives, sales & marketing teams and financial staff to communicate better with confidence.
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Writing for you
Writing about yourself or for yourself can be the hardest thing in the world. I’ll write your sales or marketing copy in your ‘voice’ using the right words.
The hardest part of any journey is the first step. Take yours to marketing success with these resources dedicated to helping you write the best marketing material that sells.
Learn from an established copywriter and communicator
Meet Denise Fay. Since starting in a marketing communications role in 1997, she has studied and finessed the art of marketing communication. She specialises in using the written word to influence and to persuade in an authentic way.
She sees so many business owners produce material that ultimately ends in the bin and wants to help.
Every day, we are all subjected to over 1,000 pieces of promotional material…and it’s getting higher. How do you make sure your information is read and more importantly, acted upon?
Sales or marketing promotional material needs the same dedication as hiring and training your top sales people.
Denise Tips from the Blog
To celebrate the launch of the ebook, Krishna De interviewed me about ways in which to use words to win. It was great fun and if you missed it, here is the replay: BTW, as I was delayed in sending this replay, I’m extending the …
I got so excited about the launch of the book – 31 days to write better copy – last week that I forgot to put this out on Friday. But hey, it’s only Tuesday! And these words have no time-limit. On day 27, I talk …
They are not boring! Jedward and Richard Branson are not afraid to do something different that cuts through the clutter and gets them recognised. Both are incredibly successful and over the past year, Jedward have become a household name in Ireland and the UK. John …
I write a regular article for the All About Business website. It’s a fantastic website, sponsored by the Bank of Ireland with expert contributors from all disciplines. In my latest post, I recommend 5 books that every small business owner should read. I found picking …
Changing their sales copy that is! I just got their regular letter advising me that the blood clinic is coming to my hometown of Drogheda between Sunday, 8th May and Wednesday 11th May. This time, however, I noticed that instead of the usual plea for …
It’s been absolutely ages since I sat down to write a blog. Between client work, teaching marketing, correcting assignments, March and half of April has just flown by. I haven’t had a chance to blog and every day, I kept saying to myself – ” …
I started teaching marketing to 18 students last week and it’s great to get back to training. I’ve been busy preparing coursework, case-studies, group work discussions so haven’t had time to blog. But fear not, I’ll blog over the weekend. But what I have reconfirmed …