Helping Businesses to communicate better using words
to attract more clients, get more sales and create long lasting relationships.
Successful marketing comes down to the words you use. Every marketing method relies on words – advertising, website, social media, networking script, sales calls. The words you choose can make or break a sale.
To be successful in marketing, it comes down to three things – your message, your market and how you communicate using the right words.
I use a three step, inside-out approach which makes marketing easier.
- We focus on your message – what makes you different, why should people buy from you, what are your values
- We focus on your market – who are you targeting, where are they, what do they want to hear
- We match your message to your market using words – what words should you use, what words should you avoid, how to write compelling and engaging text
My goal is that you will always produce promotional, marketing or sales material that is clear, consistent and conveys your message correctly to your market.
If you’re not getting the right customers or are always getting the wrong ones, it’s time to examine (and fix) your marketing message.
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99% of people leave your website within 7 seconds. Get my Crack the Code website review and change that number..Fast.
Every now and again, your copy needs a fresh set of eyes. I do critiques of all types of copy to make sure it’s ready for the ‘publish’ button.
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Teach a person to write and they write for life. Our training courses help business owners, executives, sales & marketing teams and financial staff to communicate better with confidence.
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Writing for you
Writing about yourself or for yourself can be the hardest thing in the world. I’ll write your sales or marketing copy in your ‘voice’ using the right words.
The hardest part of any journey is the first step. Take yours to marketing success with these resources dedicated to helping you write the best marketing material that sells.
Learn from an established copywriter and communicator
Meet Denise Fay. Since starting in a marketing communications role in 1997, she has studied and finessed the art of marketing communication. She specialises in using the written word to influence and to persuade in an authentic way.
She sees so many business owners produce material that ultimately ends in the bin and wants to help.
Every day, we are all subjected to over 1,000 pieces of promotional material…and it’s getting higher. How do you make sure your information is read and more importantly, acted upon?
Sales or marketing promotional material needs the same dedication as hiring and training your top sales people.
Denise Tips from the Blog
If you’re in Dun Laoighaire-Rathdown on 11th October, then head to the Radisson Blu, Stillorgan Road. I’ll be addressing the members of the DLR County Enterprise Board START Network. START is their new network for Start-ups and Early Stage Enterprises. The title of the Talk …
After watching the Late Late show the other night, not one of the seven candidates convinced me that they should get my vote. Last night on the Vincent Browne Show, it was no different. They aren’t really engaging, are they? When they were on the …
I went onto Amazon last week to buy some books and thought I’d take a sneaky peak at my own book – 31 days to write better copy. Can you imagine my surprise when I saw there was a review for my book? Well it …
Pick up any marketing book and you’ll read chapters on marketing strategy, pricing strategy, distribution strategy, product management and communication. Yet none of the books discuss how to communicate when writing. With the advent of the Internet, communication has become instant and with it, there …
When business writing, the word ‘staff’ is regularly used to describe employees, personnel and team. ‘Staff’ is generally considered a singular word as it’s a collective and therefore takes the singular version of the verb; think a cake rather than slices of cake. However, if …
Three years ago, I said ‘I do‘ to my fabulous husband Con. It seems like yesterday, or maybe a week ago, not three years ago. I got to thinking this morning about the importance of those two little words and their significance. And lets face …
Call to actions are needed on every piece of marketing literature. What ‘call to actions’ do is help the reader take an action after they’ve read your lovely website, blog post, article, flyer or radio advert. It’s often said that the biggest difference between successful …
This morning, I walked a mile in size 10 Black Suede Moccasins. I sat through an induction training session for an hour with new recruits. I learned about the importance of customer value and lifetime model and how it should be at the core of …