Helping Businesses to communicate better using words
to attract more clients, get more sales and create long lasting relationships.
Successful marketing comes down to the words you use. Every marketing method relies on words – advertising, website, social media, networking script, sales calls. The words you choose can make or break a sale.
To be successful in marketing, it comes down to three things – your message, your market and how you communicate using the right words.
I use a three step, inside-out approach which makes marketing easier.
- We focus on your message – what makes you different, why should people buy from you, what are your values
- We focus on your market – who are you targeting, where are they, what do they want to hear
- We match your message to your market using words – what words should you use, what words should you avoid, how to write compelling and engaging text
My goal is that you will always produce promotional, marketing or sales material that is clear, consistent and conveys your message correctly to your market.
If you’re not getting the right customers or are always getting the wrong ones, it’s time to examine (and fix) your marketing message.
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99% of people leave your website within 7 seconds. Get my Crack the Code website review and change that number..Fast.
Every now and again, your copy needs a fresh set of eyes. I do critiques of all types of copy to make sure it’s ready for the ‘publish’ button.
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Teach a person to write and they write for life. Our training courses help business owners, executives, sales & marketing teams and financial staff to communicate better with confidence.
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Writing for you
Writing about yourself or for yourself can be the hardest thing in the world. I’ll write your sales or marketing copy in your ‘voice’ using the right words.
The hardest part of any journey is the first step. Take yours to marketing success with these resources dedicated to helping you write the best marketing material that sells.
Learn from an established copywriter and communicator
Meet Denise Fay. Since starting in a marketing communications role in 1997, she has studied and finessed the art of marketing communication. She specialises in using the written word to influence and to persuade in an authentic way.
She sees so many business owners produce material that ultimately ends in the bin and wants to help.
Every day, we are all subjected to over 1,000 pieces of promotional material…and it’s getting higher. How do you make sure your information is read and more importantly, acted upon?
Sales or marketing promotional material needs the same dedication as hiring and training your top sales people.
Denise Tips from the Blog
Every business should have at least 7 ways to get new clients and leads into their sales funnel. One fantastic way to grow your business (I know that I used it successfully) is through networking. Getting to know people at a networking event is a …
I’ve been very lucky lately to be invited to speak at a number of networking events. I’ve spoken about marketing, blogging and copywriting. I’ve had lots of people come up to me afterwards and ask me questions about their particular business and the issues that …
I worked with a great client on a marketing and copywriting strategy session on Friday and went onto twitter when I was stuck on traffic on my way home. As my client work was a day long session, I took the opportunity to use time …
I was so excited for the Superbowl – not for the football but for the adverts. At a reputed $3.5million per 30 second ad, (yes, that’s 3.5million dollars per 30 seconds!), then they should be good. Ferris Bueller aka Matthew Broderick made a reappearance for …
I was invited to give a blogging talk to the fantastic Fingal Women in Business Network. This network has been in operation for a number of years now and I’m delighted to see that a former member of the network is managing it – Eve …
A company’s brand is more than a logo. It’s a story; it’s a process that enables you to stand out from your competition and influence choice. As a marketer, I firmly believe that branding is incredibly important. It is visualised as a logo but is …