Helping Businesses to communicate better using words
to attract more clients, get more sales and create long lasting relationships.
Successful marketing comes down to the words you use. Every marketing method relies on words – advertising, website, social media, networking script, sales calls. The words you choose can make or break a sale.
To be successful in marketing, it comes down to three things – your message, your market and how you communicate using the right words.
I use a three step, inside-out approach which makes marketing easier.
- We focus on your message – what makes you different, why should people buy from you, what are your values
- We focus on your market – who are you targeting, where are they, what do they want to hear
- We match your message to your market using words – what words should you use, what words should you avoid, how to write compelling and engaging text
My goal is that you will always produce promotional, marketing or sales material that is clear, consistent and conveys your message correctly to your market.
If you’re not getting the right customers or are always getting the wrong ones, it’s time to examine (and fix) your marketing message.
Learn more →
99% of people leave your website within 7 seconds. Get my Crack the Code website review and change that number..Fast.
Every now and again, your copy needs a fresh set of eyes. I do critiques of all types of copy to make sure it’s ready for the ‘publish’ button.
Learn more →
Teach a person to write and they write for life. Our training courses help business owners, executives, sales & marketing teams and financial staff to communicate better with confidence.
Learn more →
Writing for you
Writing about yourself or for yourself can be the hardest thing in the world. I’ll write your sales or marketing copy in your ‘voice’ using the right words.
The hardest part of any journey is the first step. Take yours to marketing success with these resources dedicated to helping you write the best marketing material that sells.
Learn from an established copywriter and communicator
Meet Denise Fay. Since starting in a marketing communications role in 1997, she has studied and finessed the art of marketing communication. She specialises in using the written word to influence and to persuade in an authentic way.
She sees so many business owners produce material that ultimately ends in the bin and wants to help.
Every day, we are all subjected to over 1,000 pieces of promotional material…and it’s getting higher. How do you make sure your information is read and more importantly, acted upon?
Sales or marketing promotional material needs the same dedication as hiring and training your top sales people.
Denise Tips from the Blog
I’m sure you’re like me and get lots of emails in your inbox on a daily basis. Some interesting, some not. Some sales, some not. Some with good information (that I really must action!); some with not such good information. But today, I got an …
Today’s Friday Five is all about 5 tips on the art & science of your body copy. I talk about five tips to make the best out of your text. The five tips are: 1. Try tasty little paragraphs 2. Chunk down your copy 3. …
There is an acronym in sales that is really important. It’s practically the first lesson when you pick up the ‘Sales 101’ handbook. It’s ABC – always be closing. Yet I speak to business owners and it’s the one thing that they find really difficult …
This week’s Friday Five is 5 Ways to get your customer to open up their wallet. Or another way to say it, it’s five emotional triggers that your customer can relate to. You see, your potential customer is having a conversation in their head – …
I got such feedback when I republished Friday Five just before Christmas that I decided to bring it back and have it as a regular feature. This week it’s all about Five Secrets to Transform your Marketing Material or check out this link – http://www.youtube.com/watch?v=6t4hVfycJc8&feature=youtu.be …