There are many things that scare people – mice, heights, snakes, spiders, flying, open spaces, closed spaces. In fact, there is quite an extensive listing of phobias on Wikipedia.
When I checked out the listing, guess what I didn’t see? Fear of a Blank Page.
Yet when I speak to business owners, one of their biggest fears is sitting down to write a sales letter, email newsletter, anything really that requires them to sell their business or nurture a relationship with their customers.
The flashing cursor on a blank white page frightens many. With good reason. Where do you start? What do you say? Is it better to say something even if it reads badly than not?
Creativity stops for many business owners. I’ve spoken to so many who say that they know exactly what they’re going to say but then nothing.
Have you experienced this: You line your fingers across the ASDF and JKL: keys ready to write yet you can’t remember what you were going to say, that catchy line, the killer action point, the laugh a minute letter.
What happens? It’s akin to stage fright. Here are some tips to get started
1. Write Anything
- Do you have a to-do list that your wife/husband/girlfriend/boyfriend/child/partner gave you?
Write it down.
- Do you have an email you wanted to send to your best friend?
Write it down on the word document not the email programme.
- Have you a newspaper to hand?
Write a paragraph from it
Once words appear on a page, it’s so much easier to delete than start.
2. What would you like to read?
Think about what you would like to read. Whether it be the football results, a review of the GAA match, a TV programme perhaps or a funny story, write it down. You want the writing juices to flow.
3. Remember the E word
Edit. You can edit anything that you write. The first draft doesn’t have to be eloquent, perfect, laugh a minute. It just needs to be a start.
So go on, try it. Three little steps to get you started. Once you’re started, we can really get to grips with what you want to say but first things first. Get writing!