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What do Jedward & Richard Branson have in common?
They are not boring! Jedward and Richard Branson are not afraid to do something different that cuts through the clutter and gets them recognised. Both are incredibly successful and over the past year, Jedward have become a household name in Ireland and the UK. John …
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Top 5 Books that Every Small Business Owner Should Read
I write a regular article for the All About Business website. It’s a fantastic website, sponsored by the Bank of Ireland with expert contributors from all disciplines. In my latest post, I recommend 5 books that every small business owner should read. I found picking …
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Even the Irish Blood Transfusion Service is doing it..
Changing their sales copy that is! I just got their regular letter advising me that the blood clinic is coming to my hometown of Drogheda between Sunday, 8th May and Wednesday 11th May. This time, however, I noticed that instead of the usual plea for …