What Actually Works in Marketing (and What Doesn’t)

AI is changing how SMEs and organisations do marketing.

But without clear strategy, strong messaging and the right approach, it won’t get you more visibility, better clients or stronger results.

I work with SME business owners, entrepreneurs and marketing teams helping you combine AI and marketing strategy to build a marketing system that works, so you can stand out, attract the right clients and grow your business.

Work with Denise

Book Denise to Speak

Denise Fay - Marketing Speaker (red dress)

Training & Workshops

Speaking

Mentoring & Consulting

Marketing in Today's Environment can be Challenging

AI has changed how SMEs and entrepreneurs approach marketing. On paper, it should be making marketing easier...

easier to generate ideas,
easier to create content, images and videos,
easier to automate tasks that used to take hours.

So why does it feel so overwhelming?

Right now, many SMEs are trying to keep up with too many tools and are unsure about which ones actually matter for their business. They follow tactics without a clear strategy.

They're showing up but not standing out. They are doing more but not seeing better results.

And underneath it all?

There's a constant pressure to keep up, to keep going which leads to frustration when it doesn't translate into growth and scale.

And when that happens

visibility doesn't convert,
activity doesn't lead to growth,
and marketing starts to feel so much harder than it should be.

If This Sounds Like You, You're in the Right Place

There's no shortage of advice right now. Post more, use AI. Try this tool, follow this trend.

Yet despite all of that, you're not getting seen, you're not attracting the clients you want or you've hit a plateau and nothing seems to be moving.

Here's the good news....these are all solvable problems.

Not with more tools or more noise. Solvable with a clear strategy and a marketing system that works for your business - your strengths, your team, your values.

And yes, AI has a role to play. In today's modern environment, it has to. However, it will only work when used properly because here's another truth - AI won't fix your marketing, it will only amplify it - good or bad.

I’ve worked with and spoken to hundreds of business owners and entrepreneurs to cut through the noise and stand out.
Together, we:

get clear on your message
build a marketing system that suits your business
and create a community of clients for life

So your marketing doesn't just look busy, it gets results.

Lets Get Started

Get Clear on Your Marketing Message

If you're struggling to attract and convert your ideal clients, chances are your marketing message isn't connecting or resonating.

I’ll help you clarify your message so it connects and converts.

Discover more

Create a Marketing Machine on your Terms

Ready to make a bigger impact? Then lets put the structure, plans and strategies in place that are specific to YOU to grow your business.

Let me help you.

Work with Me

Build a Community of Raving Fans

Once you get a client, it's time to keep them. Building Relationships and engaging with them is key to creating raving fans.

I’ll show you how to turn clients into loyal advocates.

Discover more

Meet Denise Fay

I help ambitious business owners become better known, attract the right clients, and grow their businesses through smarter marketing.

After working in corporate marketing roles with global technology companies, I took what I learned from big business and applied it to the world of small and medium-sized businesses. Because if world-class marketing principles work for global brands, they can work for your business too.

Since founding Achieve Marketing over 20 years ago, I’ve helped business owners, entrepreneurs, and organisations get clearer on their message, build visibility, and create marketing systems that generate results.

I’m also the bestselling author of Marketing Made Easier with ChatGPT, a TEDx speaker, CPD-accredited trainer, and Vice President of the Professional Speaking Association UK & Ireland.

As an identical twin, I’ve always been fascinated by what makes us similar, and what makes us stand out. That insight shapes my work today: helping businesses uncover what makes them uniquely valuable so they become beyond comparison.

When I’m not speaking, training, or helping clients sharpen their marketing, you’ll usually find me running the roads of County Louth, Ireland. I’ve completed multiple marathons, including the Athens Marathon, and I believe marketing success has a lot in common with endurance running: clarity, consistency, and the willingness to keep going when others quit.

Learn more about me

As Featured In...

"Denise has a natural marketing eye which meant that tonnes of new innovative ideas were added along the way. Denise and her team also provided great structure in terms of timelines of scheduling content and in my opinion went above and beyond in terms of contract delivery.

Gerry Duffy, Gerry Duffy Academy

"Denise is a PR powerhouse."

Angela O'Leary, CEO, AG Associates

Working with Denise has been a game-changer. I was unclear what I wanted to do, when I met Denise, I thought it was just increase my social media.

Marketing is different to media. She knew instantly what need to be done. Thank you Denise!

Suzanne Griffin, Movement Coach

Ready to Make your Marketing Work?

Get in touch today

Book an appointment

Have you started listening yet?

The Achievers Club Podcast is for growth oriented entrepreneurs and business owners...or one in the making.

Every week, on the show, I mentor you to grow your business using marketing, mindset and messaging to build momentum. You see, it takes way more energy to stop & start than it does to keep going, whether it's 1 mile an hour or 100 miles an hour.

Achieving is all about continually moving forward. Lets go...