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Is your email address public?
I had an interesting (!) conversation with a guy that I had just met last week. We were talking about email marketing and I have to admit up front that he irked me. Why I hear you say? Because I’m normally so mild-mannered. I’ll tell …
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Rebranding a Town…Drogheda Local Heroes Style
A company’s brand is more than a logo. It’s a story; it’s a process that enables you to stand out from your competition and influence choice. As a marketer, I firmly believe that branding is incredibly important. It is visualised as a logo but is …
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Local Heroes – A Town Fights Back
Over the past number of weeks, the people of my hometown of Drogheda have come together to work together to make our town brilliant once more. Drogheda was chosen as a town in crisis that wants to fight back – and undergo an economic regeneration. …
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When creating an advert, there’s a lot to learn from Subaru
On a recent trip to the US to see my sister, I watched a bit of TV. I love watching commercials when I’m out of town. It could just be me, but I love to see how companies advertise their products in other countries. And …