Is your email address public?
I had an interesting (!) conversation with a guy that I had just met last week. We were talking about email marketing and I have to admit up front that …
Month: November 2011
Rebranding a Town…Drogheda Local Heroes Style
A company’s brand is more than a logo. It’s a story; it’s a process that enables you to stand out from your competition and influence choice. As a marketer, I …
Local Heroes – A Town Fights Back
Over the past number of weeks, the people of my hometown of Drogheda have come together to work together to make our town brilliant once more. Drogheda was chosen as …
When creating an advert, there's a lot to learn from Subaru
On a recent trip to the US to see my sister, I watched a bit of TV. I love watching commercials when I’m out of town. It could just be …
When creating an advert, there's a lot to learn from Subaru Read More »