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31 days to write better copy wins small business book award
I worked with a great client on a marketing and copywriting strategy session on Friday and went onto twitter when I was stuck on traffic on my way home. As my client work was a day long session, I took the opportunity to use time …
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A Valentine Message to every Man from a Victoria Secret Model
I was so excited for the Superbowl – not for the football but for the adverts. At a reputed $3.5million per 30 second ad, (yes, that’s 3.5million dollars per 30 seconds!), then they should be good. Ferris Bueller aka Matthew Broderick made a reappearance for …
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Small business marketing book nominated
It’s not everyday that you get an email that reads something like this: Your book ‘31 days to write better copy‘ has been nominated for a 2012 Small Business Book Award in the Marketing category. What a great day, eh? I wrote the 31 days …
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Blogging Session for the Fingal Women in Business Network
I was invited to give a blogging talk to the fantastic Fingal Women in Business Network. This network has been in operation for a number of years now and I’m delighted to see that a former member of the network is managing it – Eve …
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The Budget, The Economy & A Warning for 2012
My son’s favourite song at the moment is ‘See Saw, Margery Daw‘. And you know what? I feel like that myself to be honest. On one side is the Christmassy music and twinkling lights; the other the effects of the budget and the euro crisis. …
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Is your email address public?
I had an interesting (!) conversation with a guy that I had just met last week. We were talking about email marketing and I have to admit up front that he irked me. Why I hear you say? Because I’m normally so mild-mannered. I’ll tell …
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Rebranding a Town…Drogheda Local Heroes Style
A company’s brand is more than a logo. It’s a story; it’s a process that enables you to stand out from your competition and influence choice. As a marketer, I firmly believe that branding is incredibly important. It is visualised as a logo but is …
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Local Heroes – A Town Fights Back
Over the past number of weeks, the people of my hometown of Drogheda have come together to work together to make our town brilliant once more. Drogheda was chosen as a town in crisis that wants to fight back – and undergo an economic regeneration. …
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When creating an advert, there’s a lot to learn from Subaru
On a recent trip to the US to see my sister, I watched a bit of TV. I love watching commercials when I’m out of town. It could just be me, but I love to see how companies advertise their products in other countries. And …
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Write to Wow your Audience – Get 7 steps to Write Winning Copy
If you’re in Dun Laoighaire-Rathdown on 11th October, then head to the Radisson Blu, Stillorgan Road. I’ll be addressing the members of the DLR County Enterprise Board START Network. START is their new network for Start-ups and Early Stage Enterprises. The title of the Talk …