Today we’re looking at the Prepay Power.ie sales letter that was delivered by my lovely postman Tony. (Yes, I meet him quite regularly and it’s important to know your postman!). …
In the Trenches – Copywriting and Marketing Message in Action Read More »
When it comes to marketing your business or getting more customers, in uncertain times, some businesses panic and advertise anywhere and everywhere with no great plan or logic. This can …
5 Tweeting Formulas to Get More Engagement is this week’s Friday Five. Have a listen or read about it below: I’ve a love/in-love relationship with Twitter. Seriously though, I think …
Today’s Friday Five is all about 5 tips on the art & science of your body copy. I talk about five tips to make the best out of your text. …
Friday Five – 5 Tips on the Art & Science of your Copy Read More »
There is an acronym in sales that is really important. It’s practically the first lesson when you pick up the ‘Sales 101’ handbook. It’s ABC – always be closing. Yet …
3 Must-Haves when Creating a Successful Call to Action Read More »
This week’s Friday Five is 5 Ways to get your customer to open up their wallet. Or another way to say it, it’s five emotional triggers that your customer can …
Friday Five – 5 ways to get your customer to open their wallet and buy your product Read More »