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The Budget, The Economy & A Warning for 2012
My son’s favourite song at the moment is ‘See Saw, Margery Daw‘. And you know what? I feel like that myself to be honest. On one side is the Christmassy music and twinkling lights; the other the effects of the budget and the euro crisis. …
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Is your email address public?
I had an interesting (!) conversation with a guy that I had just met last week. We were talking about email marketing and I have to admit up front that he irked me. Why I hear you say? Because I’m normally so mild-mannered. I’ll tell …
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Rebranding a Town…Drogheda Local Heroes Style
A company’s brand is more than a logo. It’s a story; it’s a process that enables you to stand out from your competition and influence choice. As a marketer, I firmly believe that branding is incredibly important. It is visualised as a logo but is …
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Local Heroes – A Town Fights Back
Over the past number of weeks, the people of my hometown of Drogheda have come together to work together to make our town brilliant once more. Drogheda was chosen as a town in crisis that wants to fight back – and undergo an economic regeneration. …
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When creating an advert, there’s a lot to learn from Subaru
On a recent trip to the US to see my sister, I watched a bit of TV. I love watching commercials when I’m out of town. It could just be me, but I love to see how companies advertise their products in other countries. And …
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Write to Wow your Audience – Get 7 steps to Write Winning Copy
If you’re in Dun Laoighaire-Rathdown on 11th October, then head to the Radisson Blu, Stillorgan Road. I’ll be addressing the members of the DLR County Enterprise Board START Network. START is their new network for Start-ups and Early Stage Enterprises. The title of the Talk …
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Presidential Hopefuls: Who are you Connecting with?
After watching the Late Late show the other night, not one of the seven candidates convinced me that they should get my vote. Last night on the Vincent Browne Show, it was no different. They aren’t really engaging, are they? When they were on the …
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31 days to write better copy – Book review on Amazon
I went onto Amazon last week to buy some books and thought I’d take a sneaky peak at my own book – 31 days to write better copy. Can you imagine my surprise when I saw there was a review for my book? Well it …
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How to be a better business writer
Pick up any marketing book and you’ll read chapters on marketing strategy, pricing strategy, distribution strategy, product management and communication. Yet none of the books discuss how to communicate when writing. With the advent of the Internet, communication has become instant and with it, there …
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How can we change this cold-call email?
As you know, good communication is at the heart of what I do. I want businesses to relate more and engage with their prospects and customers. Today, I want to talk to you about relating to prospects. I received this email yesterday and I put …