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The Importance of Colour
If you want to hear this blog post – listen to ‘The importance of colour’ on Audioboo Last week, I was with a client and we were discussing the graphical user interface of one of their products. As with all discussions, we brainstormed about what …
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Get more contacts at Speed Networking in Louth
Every business should have at least 7 ways to get new clients and leads into their sales funnel. One fantastic way to grow your business (I know that I used it successfully) is through networking. Getting to know people at a networking event is a …
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The Simple Truth About Business
I’ve been very lucky lately to be invited to speak at a number of networking events. I’ve spoken about marketing, blogging and copywriting. I’ve had lots of people come up to me afterwards and ask me questions about their particular business and the issues that …
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31 days to write better copy wins small business book award
I worked with a great client on a marketing and copywriting strategy session on Friday and went onto twitter when I was stuck on traffic on my way home. As my client work was a day long session, I took the opportunity to use time …
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A Valentine Message to every Man from a Victoria Secret Model
I was so excited for the Superbowl – not for the football but for the adverts. At a reputed $3.5million per 30 second ad, (yes, that’s 3.5million dollars per 30 seconds!), then they should be good. Ferris Bueller aka Matthew Broderick made a reappearance for …
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Small business marketing book nominated
It’s not everyday that you get an email that reads something like this: Your book ‘31 days to write better copy‘ has been nominated for a 2012 Small Business Book Award in the Marketing category. What a great day, eh? I wrote the 31 days …
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Blogging Session for the Fingal Women in Business Network
I was invited to give a blogging talk to the fantastic Fingal Women in Business Network. This network has been in operation for a number of years now and I’m delighted to see that a former member of the network is managing it – Eve …
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The Budget, The Economy & A Warning for 2012
My son’s favourite song at the moment is ‘See Saw, Margery Daw‘. And you know what? I feel like that myself to be honest. On one side is the Christmassy music and twinkling lights; the other the effects of the budget and the euro crisis. …
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Is your email address public?
I had an interesting (!) conversation with a guy that I had just met last week. We were talking about email marketing and I have to admit up front that he irked me. Why I hear you say? Because I’m normally so mild-mannered. I’ll tell …
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Rebranding a Town…Drogheda Local Heroes Style
A company’s brand is more than a logo. It’s a story; it’s a process that enables you to stand out from your competition and influence choice. As a marketer, I firmly believe that branding is incredibly important. It is visualised as a logo but is …