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If computers power the world, who powers computers?
I’ve been involved with helping the organising team of DojoCon2013, the international conference for CoderDojo mentors. I’m leading the communications team and we’ve been busy bees over the last couple of weeks. A video came across the desk and I thought it was super. Here’s …
1,000,000,000 Smart Phones in Use Around the World
Recent research released by Strategy Analytics shows that there are now 1,000 million smartphones in the world. The number of smartphones in use increased by around 330 million from the third quarter of 2011 and by 79 million from the second quarter of this year. …
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The Importance of Colour
If you want to hear this blog post – listen to ‘The importance of colour’ on Audioboo Last week, I was with a client and we were discussing the graphical user interface of one of their products. As with all discussions, we brainstormed about what …
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The Simple Truth About Business
I’ve been very lucky lately to be invited to speak at a number of networking events. I’ve spoken about marketing, blogging and copywriting. I’ve had lots of people come up to me afterwards and ask me questions about their particular business and the issues that …
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Rebranding a Town…Drogheda Local Heroes Style
A company’s brand is more than a logo. It’s a story; it’s a process that enables you to stand out from your competition and influence choice. As a marketer, I firmly believe that branding is incredibly important. It is visualised as a logo but is …
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Presidential Hopefuls: Who are you Connecting with?
After watching the Late Late show the other night, not one of the seven candidates convinced me that they should get my vote. Last night on the Vincent Browne Show, it was no different. They aren’t really engaging, are they? When they were on the …
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How to be a better business writer
Pick up any marketing book and you’ll read chapters on marketing strategy, pricing strategy, distribution strategy, product management and communication. Yet none of the books discuss how to communicate when writing. With the advent of the Internet, communication has become instant and with it, there …
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How can we change this cold-call email?
As you know, good communication is at the heart of what I do. I want businesses to relate more and engage with their prospects and customers. Today, I want to talk to you about relating to prospects. I received this email yesterday and I put …
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The five business words that impact as much as ‘I do’
Three years ago, I said ‘I do‘ to my fabulous husband Con. It seems like yesterday, or maybe a week ago, not three years ago. I got to thinking this morning about the importance of those two little words and their significance. And lets face …
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From Hot Pink Manolos to Black Suede Moccasins
This morning, I walked a mile in size 10 Black Suede Moccasins. I sat through an induction training session for an hour with new recruits. I learned about the importance of customer value and lifetime model and how it should be at the core of …