-
Rebranding a Town…Drogheda Local Heroes Style
A company’s brand is more than a logo. It’s a story; it’s a process that enables you to stand out from your competition and influence choice. As a marketer, I firmly believe that branding is incredibly important. It is visualised as a logo but is …
-
Day 23 – Content is King on the Internet
The Internet is called the superhighway for a reason. It is full of information and content. You can find any amount of content on any subject that you want. It’s the reason why we all go online – to read, to watch or listen to …
-
Day 9 – How to Write a Successful Bulleted List
Because of our style of glance-reading, bulleted lists are very popular. They help emphasise a point and allow the readers to take information in quickly. However, they are often over-used and incongruent. This article provides three pieces of advice to writing successful bullets. Bulleted lists …
-
Day 8 – The Art of Paragraph Writing
Yesterday, I wrote about the science of paragraph writing. Today, I’m talking about the art of paragraph writing. If you have a paragraph that looks good, there is a better chance that it will be read. Think about it. How many times have you looked …