Day 29 – How to Brief a Copy-writer
Okay, so you’ve decided that you don’t have the time or the motivation to write but you need the writing done. That’s a good start. It acknowledges the need to …
Category: Getting Started with Writing
Day 19 – The Role of Emotion in Copy-writing
Emotion plays a huge part in the buying process. You’ve all heard the saying “My heart says yes but my head says no.” What you need to do as a …
Day 2 – What to Do if Words Don't Come Easy
Back in 1982, FR David sold 8 million copies of his song ‘Words’. He sang: “Words don’t come easy to me, how can I find the way to make you …
Day 1 – Understanding What your Reader Wants to Read
The first task in the ‘31 days to write better copy‘ is to understand what your reader wants to read. Before you put pen to paper, fingers to keypad, you …
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Sign up for the 31 days to write better copy challenge
If you feel that your written or marketing collateral isn’t giving you the results you expected, don’t worry – you are not alone. Many small business owners write adverts, brochures, …
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How Scary is a Blank Page?
Fear no more about writing a sales letter or email newsletter. Use these three little tips to unleash your creative juices.