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2014 – The Year you Create Your Future
I saw this quote recently and thought how apt it is for starting the new year….”The best way to predict your future is to create it”. It was penned by the great US President Abraham Lincoln. And I got to thinking about it. So many …
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Average website conversion rates per industry
I saw this chart yesterday and wanted to share it with you. I often get asked about conversion rates – what’s good, what isn’t; what’s expected and what isn’t. Marketing Sherpa compiled this chart and no matter what your industry, you’ll find it useful. The …
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A simple rule for lead generation
As some of you may know, I’m a moderator for the very resourceful website Bizsugar.com. What this means is that I get to read a lot of blogs. I love it. Some blogs pass on some really valuable information and some are a-ha moments for …
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Rebranding a Town…Drogheda Local Heroes Style
A company’s brand is more than a logo. It’s a story; it’s a process that enables you to stand out from your competition and influence choice. As a marketer, I firmly believe that branding is incredibly important. It is visualised as a logo but is …
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What do Jedward & Richard Branson have in common?
They are not boring! Jedward and Richard Branson are not afraid to do something different that cuts through the clutter and gets them recognised. Both are incredibly successful and over the past year, Jedward have become a household name in Ireland and the UK. John …
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Life’s a Pitch…..
Calling all SMEs located in County Louth and County Meath (Ireland)…. I saw this fantastic initiative and wanted to share it with all the businesses owners who are located in Co. Louth & Co. Meath. Drogheda Chamber in association with Louth and Meath County Enterprise …
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Why Every Business Owner Should go Skiing
I spent a wonderful week in the French Alps last week doing a spot of skiing. It was fantastic. The snow itself wasn’t great, a bit icy in places but the clean air, the sunshine, the panorama and the chase down the mountain was breath-taking. …
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Article ranked in Bizsugar Top 10
Last week I posted a link to the article I wrote for Bloggertone, the business blogging community. The article, ‘A New Approach to Goal Setting‘ was also posted on BizSugar, courtesy of Bloggertone. For those of you that aren’t familiar with BizSugar, it is a …
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A new approach to goal setting
I started guest blogging over at Bloggertone, the business blogging community last year. It’s a great site with so much fantastic information. It had been a while since I posted with Bloggertone but felt that with the new year , it was time to reconnect …