Is Michael O’Leary a Genius Marketer… or Not?
That’s the question that Gerry Kelly posed to me on his radio show yesterday on LMFM… Is Michael O’Leary a genius marketer when he calls people Idiots? Answer – 100% …
Category: In the Trenches – Copywriting & Marketing Message in Action
Touchdown Tactics – Small Business Marketing Lessons from 2025’s Super Bowl Ads
Ah the Super Bowl 2025. The Philadelphia Eagles v Kansas City Chiefs…Taylor was in attendance as was the president. As my sister lives outside Philadelphia, I was supporting the Eagles…”Go …
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Champagne is Running Out?
I read an alarming article yesterday! Moet Hennessy are running out of stock. In an interview with Bloomberg, LVMH Chief Executive Philippe Schaus said “We are running out of stock,” …
Number one marketing tip that is both effective and profitable?
I’ve just been asked by a reporter “what is your #1 marketing tip that is both effective and profitable?“ I thought I’d share my response here as it’s a question …
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In the Trenches – Copywriting and Marketing Message in Action
Today we’re looking at the Prepay Power.ie sales letter that was delivered by my lovely postman Tony. (Yes, I meet him quite regularly and it’s important to know your postman!). …
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