Marketing Advice from me to you.
Here you’ll find in one place all the articles that I’ve written over the years to help you communicate easier, write better and get into the right mindset.
I’ve grouped them into categories so click away and see what you tips you can take.
The key here is ACTION. If you read something and say to yourself, ‘oh that’s a good idea’….then take action on it.
And of course, it goes without saying that my door is open so please call me or email me – I’m here to help you.
Let’s Get Started on Marketing Advice
MARKETING – In General
I will be going into more detail in these on the podcast. So I’ll make sure to tell you when the next editions are live.
Who is Google Bert and How will it Affect your Content Marketing?
In this one, I talked about content marketing and in particular long tail keywords. It’s so important, especially if you’re looking to change your web content.
Boost your Business This Week by Spring Cleaning
An old one but good one.
A Simple Strategy for Professional Services
If you sell a professional service, then this is for you.
5 Ways to Immunise your Business from World Affairs
Very topical right now, take a read and see what applies to you.
MARKETING MINDSET
What kills a marketing campaign?
I won’t say anything other than read this…
What’s the one thing you need in marketing to succeed?
Similar to the above, I’d encourage you to read this one.
Think Results not Process when Marketing
Sometimes we all get caught in the process when really it’s the results that matter.
HOW TO ATTRACT CLIENTS
Ask Me Anything – Where do I suggest a Start up Advertises?
Part of the ask me anything series on video. Even if you’re not a start up, it’s a good one to listen to, especially if you’re thinking of advertising.
If you have listened to anything I’ve ever said, you’ll know the answer! A good marketing communications one.
3 Easy Ways to Get Good Referrals
Referrals are the lifeblood of every business….but it’s not the only one to rely on.
Email Marketing: Does your copywriting accomplish these 6 key objectives?
Email marketing is not dead. It is still one of the top 3 ways to get in front of an audience.
Understand your Competitor’s market space
Knowing your competition gives you real power for you.
7 ways to market your business at no cost
An old one but good one!
HOW TO COMMUNICATE USING THE WRITTEN WORD
Since 2010, I have studied the art and science of the written word, especially as it relates to marketing and communication. Here’s a selection of tips to get you writing with influence.
7 Ways of Storytelling for Effective Marketing
5 Content Tips to Action Immediately for your Website
5 Steps to Stop Sales Slipping Through your Fingers
Does your sales letter end with a whimper or go out with a bang?
3 Key Ingredients to Successful Website
Do your sales letters create a champagne supernova or make you look back in anger?
5 steps to writing web copy that sells
3 Must-Haves when Creating a Successful Call to Action
HOW TO KEEP CLIENTS FOR LIFE
It’s just enough to attract clients. You must put a ringfence around them. Having a good client base around you will enable you to have your own personal sales force, people who will share your message with their friends and family. It’s time to start thinking about nurturing the people who know, like and trust you.
Develop a Genuine Relationship With Clients
Existing customers versus New Customers
How to keep your reader reading…
TIPS & TOOLS
A mixed bag of advice to keep you going.
31 Tips to Write Better Copy for 31 Days
#Thursdaytips – Stuck for content? Try this
3 No Cost Marketing Tips to Use Straightaway
Number one marketing tip that is both effective and profitable?
3 No Cost Ways to Market Your Business
5 Tweeting Formulas to Get More Engagement
5 ways to get your customer to open their wallet and buy your product