Helping Businesses to communicate better using words
to attract more clients, get more sales and create long lasting relationships.
Successful marketing comes down to the words you use. Every marketing method relies on words – advertising, website, social media, networking script, sales calls. The words you choose can make or break a sale.
To be successful in marketing, it comes down to three things – your message, your market and how you communicate using the right words.
I use a three step, inside-out approach which makes marketing easier.
- We focus on your message – what makes you different, why should people buy from you, what are your values
- We focus on your market – who are you targeting, where are they, what do they want to hear
- We match your message to your market using words – what words should you use, what words should you avoid, how to write compelling and engaging text
My goal is that you will always produce promotional, marketing or sales material that is clear, consistent and conveys your message correctly to your market.
If you’re not getting the right customers or are always getting the wrong ones, it’s time to examine (and fix) your marketing message.
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99% of people leave your website within 7 seconds. Get my Crack the Code website review and change that number..Fast.
Every now and again, your copy needs a fresh set of eyes. I do critiques of all types of copy to make sure it’s ready for the ‘publish’ button.
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Teach a person to write and they write for life. Our training courses help business owners, executives, sales & marketing teams and financial staff to communicate better with confidence.
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Writing for you
Writing about yourself or for yourself can be the hardest thing in the world. I’ll write your sales or marketing copy in your ‘voice’ using the right words.
The hardest part of any journey is the first step. Take yours to marketing success with these resources dedicated to helping you write the best marketing material that sells.
Learn from an established copywriter and communicator
Meet Denise Fay. Since starting in a marketing communications role in 1997, she has studied and finessed the art of marketing communication. She specialises in using the written word to influence and to persuade in an authentic way.
She sees so many business owners produce material that ultimately ends in the bin and wants to help.
Every day, we are all subjected to over 1,000 pieces of promotional material…and it’s getting higher. How do you make sure your information is read and more importantly, acted upon?
Sales or marketing promotional material needs the same dedication as hiring and training your top sales people.
Denise Tips from the Blog
It’s the age old marketing dilemma. Which elements of your business do you promote? The features, the benefits or both? I’ve seen many, many documents which detail only the features. Business owners or marketing executives who live and breathe their product and service often get …
A call to action is the term to get your reader to do something after reading your letter. Every sales document that you write should have a strong call to action. This includes your sales letter, your website, your blog page, your newsletter. There are …
The PS or post-script is often said to be the second most important part of the sales letter after the headline. With this in mind, I did a small sample survey of my friends and colleagues about the P.S. statement. Over 90% of respondents said …
I got this text recently from a beautician: “O4U. Gr8 offer 2day. B1,G1F all manicures. CMB 01 1234567” I blinked several times trying to understand it. I understood ‘all manicures‘ and that was all. I had to show it to a friend’s teenage son to …
The words you choose within your written promotional material matter. Those words inform the reader, not only about the message you are trying to portray but also the kind of person you are. Depending on your medium, words should be chosen carefully. A word can …
Forget diamonds. Editing is the writers best friend. At the beginning of this series, I spoke about getting started and ways in which to avoid procrastinating. I advised you to start writing and gave you techniques to write better copy. Now that your text is …
Sub-headings serve an important purpose. They allow readers to skim an article and get an overall impression for the information within the document. The writer can use sub-headings to break up long blocks of copy and highlight the document’s important points. They can be tricky …
There are a number of literary devices that you have to hand to make your copy more engaging. Writing is an art form; just as artists have their oils and brushes, writers have their own tools. When I was in school, I loved using literary …