A call to action is the term to get your reader to do something after reading your letter. Every sales document that you write should have a strong call to …
Day 18 – How to Use Call to Action in your Sales Literature Read More »
The PS or post-script is often said to be the second most important part of the sales letter after the headline. With this in mind, I did a small sample …
I got this text recently from a beautician: “O4U. Gr8 offer 2day. B1,G1F all manicures. CMB 01 1234567” I blinked several times trying to understand it. I understood ‘all manicures‘ …
The words you choose within your written promotional material matter. Those words inform the reader, not only about the message you are trying to portray but also the kind of …
Day 15 – Be Careful with your Choice of Language Read More »
Forget diamonds. Editing is the writers best friend. At the beginning of this series, I spoke about getting started and ways in which to avoid procrastinating. I advised you to …
Day 14 – Forget diamonds. Editing is the writers best friend Read More »
There are a number of literary devices that you have to hand to make your copy more engaging. Writing is an art form; just as artists have their oils and …
Day 12 – Use Literary Devices to Make your Copy Engaging Read More »