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Day 11 – A Rough Guide to Punctuation
Punctuation is a great way to clarify your message and add a voice to it. It breaks up your text into understandable sections and allows your document to flow. If you were giving a speech or indeed having a conversation with someone, there is a …
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Day 10 – Getting to Grips with Sentence Structure
At the heart of everything you write is a sentence. Yet it often gets neglected when a person sits down to write. It’s normally taken for granted. Taking care of your sentences can make a huge difference to your reader. It can entertain them or …
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Day 9 – How to Write a Successful Bulleted List
Because of our style of glance-reading, bulleted lists are very popular. They help emphasise a point and allow the readers to take information in quickly. However, they are often over-used and incongruent. This article provides three pieces of advice to writing successful bullets. Bulleted lists …
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Day 8 – The Art of Paragraph Writing
Yesterday, I wrote about the science of paragraph writing. Today, I’m talking about the art of paragraph writing. If you have a paragraph that looks good, there is a better chance that it will be read. Think about it. How many times have you looked …
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Day 6 – Another 4 Ways to Write Killer Headlines
Today I’m continuing with the topic of headlines. I want you to know the basics and have 8 techniques in your copy-writing arsenal to write killer headlines. This article gives you the next four techniques. To recap, the basics, from Day 4 – How to …
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Day 5 – How to Write Killer Headlines: 4 Techniques
Writing the headline can often cause the best copy-writer a panic attack. It is the gatekeeper of your article and will make the difference between whether it’s read or not, never mind the sale. However, fear not, there are several techniques that you can use …
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Day 4 – How to Write Killer Headlines – The Basics
A headline can make or break a sales letter, website page, newsletter, email, email newsletter, blog post or twitter post. In fact, everything you write should have a killer headline. Headlines are the gatekeeper of an article or ad. If it’s good, people will read …
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Day 3 – Why Two Paracetamol Won’t Resolve Writer’s Block
Many people encounter writer’s block. It’s almost like a sickness. You sit at the computer to write but nothing happens. But unlike other sicknesses, you can’t take a few painkillers and make it go away. The Danger of the Hollywood Effect Don’t you love Hollywood …
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Day 1 – Understanding What your Reader Wants to Read
The first task in the ‘31 days to write better copy‘ is to understand what your reader wants to read. Before you put pen to paper, fingers to keypad, you need to take a detailed look at who your reader is and what they like …
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31 Days to Write Better Copy – The Process
The ‘31 days to write better copy‘ starts 1st October. It’s a challenge to business owners, coaches, entrepreneurs or executives to improve their writing technique. Why ’31 days to write better copy’ I decided to launch the programme on 1st October, as it’s is the …