B…is for Buzzwords
The term ‘buzzwords’ incorporates many concepts & words. Yes, it most certainly incorporates the buzzwords that we all yawn at and those that we play the Buzzword Bingo game in …
Tag: copy
Why your Copy is like a pint of Guinness
The Queen & the Duke of Edinburgh resisted the temptation while Barack & Michelle enjoyed it. What is it? Ireland’s most famous export – a pint of the black stuff; …
Day 24 – Measuring Copy Effectiveness
I know what it’s like. You spend hours researching your target market to find out what exactly they want to read and what language they prefer to use. You write …