They are not boring! Jedward and Richard Branson are not afraid to do something different that cuts through the clutter and gets them recognised. Both are incredibly successful and over …
What do Jedward & Richard Branson have in common? Read More »
Changing their sales copy that is! I just got their regular letter advising me that the blood clinic is coming to my hometown of Drogheda between Sunday, 8th May and …
Even the Irish Blood Transfusion Service is doing it.. Read More »
Writing is definitely a task that is so easy to procrastinate on. A thousand and one things have priority over it. Sometimes writing can take so long – there is …
It’s the age old marketing dilemma. Which elements of your business do you promote? The features, the benefits or both? I’ve seen many, many documents which detail only the features. …
Day 20 – Features & Benefits – What's your Take? Read More »
Emotion plays a huge part in the buying process. You’ve all heard the saying “My heart says yes but my head says no.” What you need to do as a …