Day 30 – My Secret Seven Step Writing System
Writing is definitely a task that is so easy to procrastinate on. A thousand and one things have priority over it. Sometimes writing can take so long – there is …
Tag: understanding the reader
Day 22 – Writing Effective Email Subject Lines
What’s the point of writing a fantastic email when no-one opens it? It’s like owning a shop and watching people walk by your door, day in, day out. It can …
Day 2 – What to Do if Words Don't Come Easy
Back in 1982, FR David sold 8 million copies of his song ‘Words’. He sang: “Words don’t come easy to me, how can I find the way to make you …
Day 1 – Understanding What your Reader Wants to Read
The first task in the ‘31 days to write better copy‘ is to understand what your reader wants to read. Before you put pen to paper, fingers to keypad, you …
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