It’s not every day that you get to listen to a fantastic guerrilla marketing initiative. But that’s exactly what happened today when I was feeding my gorgeous five week old daughter. Over the airwaves, courtesy of the KC Show on Todayfm, I was reminded of the creativity that exists when one puts their thinking cap on.
Before I tell you about the initiative (stay tuned…it’s a good one), what exactly is guerrilla marketing?
Wikipedia defines Guerrilla marketing as:
“an advertising strategy in which low-cost unconventional means are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.”
And in the words of the Father of Guerrilla Marketing, Jay Conrad Levinson, he says:
“..achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.”
The Guerrilla Marketing Approach
Today I saw that investment of energy in practice. A guy called Dave walked into Today FM, one of Ireland’s leading independent radio stations at 8am with a CD glued to his head. He was staying until someone played it!
The Result
The KC show which starts at 12pm sent someone down to talk with him. And what a lovely guy he was too. He got radio play of the song (which is really good) and also got the band a gig at the Sea Sessions Festival to be held in June.
And this guy Dave isn’t even part of the band. He took a week off work to see if he can get some promotion for the band – such is his belief in the band. And the band’s name – the Dead Heavies.
Can you do anything like this Guerrilla marketing idea?
Think about it. Dave took a brave approach – it didn’t cost him anything in terms of money. Okay so he walked around Dublin town with a CD to his forehead but its bound to get him noticed. Can you do something in your business that makes you stand out from the crowd that is unconventional but gets results?
https://www.facebook.com/photo.php?fbid=483188461739668&set=a.159532744105243.34329.111373078921210&type=1&theater
That’s such an awesome story and example of true guerrilla marketing lived out! I always enjoy hearing this marketing ideas that really are out of the box ideas, but they really work!
Very clever and thanks for sharing!
Eric
Hi Eric,
It’s great, isn’t it? I was just feeding my little daughter and I heard it on the radio. I was well impressed.
Thanks for stopping by.
D.