I don’t know about you but my inbox fills up pretty quickly with people trying to sell me stuff. Lots of times its a newsletter with 5-10 messages in it; …
Email Marketing: Does your copywriting accomplish these 6 key objectives? Read More »
Email is one of the oldest online marketing tools that exist today. While many businesses focus on newer online tools, such as social media sites, email remains a tried and …
Winning email subject headings from the Obama campaign Read More »
I had an interesting (!) conversation with a guy that I had just met last week. We were talking about email marketing and I have to admit up front that …
As you know, good communication is at the heart of what I do. I want businesses to relate more and engage with their prospects and customers. Today, I want to …
The latest Marketing Sherpa research surveyed 1,100 email marketers about the major hurdles in creating effective email communications. In addition, they wanted to know if there was a difference between …
Relevant content biggest challenge for marketers Read More »
What’s the point of writing a fantastic email when no-one opens it? It’s like owning a shop and watching people walk by your door, day in, day out. It can …