Confidence is the key to engaging marketing

I was delighted to open up the Sunday Business Post this Sunday and see an article about marketing and the importance of the writing to your reader.
Elaine O’Regan took certain sections from my new booklet ‘Transform your Words into Influential Marketing Material’ to highlight that it’s important to identify your reader and write according to their needs, wants and interests.

What was even more special was that the article was placed right beside an article written by my friend and client Anne Reilly about payroll management.