Joyce Hall was a man after my own heart.
Today is Friendship Day.
Friendship Day was originally a marketing strategy for Hallmark Cards in the 1930s. Founder Joyce Hall wanted more cards sold outside of the normal card holidays.
So he decided to create a day to celebrate the people closest to you — and of course, send them a card or two in the process.
Now it took a while to take off. But then, it became a thing.
In 1935, the U.S. Congress pronounced the first Sunday of August as National Friendship Day.
The holiday continued gaining popularity, and in 1998 the United Nations named Winnie the Pooh as the world’s Ambassador of Friendship. In 2011, during their 65th session, the U.N. designated July 30 International Friendship Day.
Different countries celebrate it different times and days and nowadays, Friendship Day is typically celebrated on the first Sunday of August.
So I thought to myself…Lets Celebrate Friendship Day.
So many of us have friends who set up in business, took the plunge into entrepreneurship. And let me tell you, entrepreneurship has it’s ups and downs, peaks and troughs.
And who else other than our BFFs, to tell the world about how brilliant their BFF’s business is….
Sometimes we don’t like to toot our own horn, share how fabliss we really are…so this is a request to all the BFFs out there.
Share how brilliant their business is and they’ll be entered into a draw to win a mentoring session with me where we’ll talk marketing foundations, systems and communications.
Then enjoy a cocktail, chat, coffee or walk with your besties. Today is the day for it!