Practical Marketing and AI Training for Teams, Associations and SMEs
Interactive workshops, webinars and CPD-accredited programmes that help people market with more clarity, confidence and results.
Practical Marketing and AI Training for Teams, Associations and SMEs
Interactive workshops, webinars and CPD-accredited programmes that help people market with more clarity, confidence and results.
CPD Accredited Speaker Trainer
Author of 'Marketing Made Easier with ChatGPT'
TEDx Speaker
Marketing Strategist with 25+ Year's Experience
PSA UK & Ireland Vice President
Training Tailored to You
Most organisations don’t need more theory.
They need practical training that helps people understand what works in marketing today and where appropriate, how to use AI tools effectively and productively without losing their voice, their personality and their values.
That’s exactly what I deliver.
I combine more than 25 years of marketing experience with a proven framework, The FAY WAY™, to help teams create clearer messaging, stronger visibility and more effective marketing systems.
In other words, you get better results when operating in a crowded, saturated, noisy and complex market. Strategy and principles matter - especially in the AI revolution that we find ourselves in.
AI is changing how we do marketing. It’s not changing what makes it work.
Who This Training is For
My training programmes are ideal for:
- Small and medium-sized businesses
- Marketing teams
- Sales teams
- Professional associations
- Membership organisations
- Entrepreneurs
- Consultants and service providers
It starts with a chat all about YOU. You have two options - either email me or book a time to chat.
I look forward to talking to you.
Training Programmes
Marketing Made Easier with AI
Use AI strategically to save time and create better marketing.
Discover how to use AI tools to brainstorm ideas, write content and streamline your marketing without sounding like everyone else. Create better marketing faster.
Participants leave with practical AI workflows and prompts they can use immediately to market more effectively and efficiently.
Available as a keynote, two day or one day training or half day workshop
Clarify Your Message. Own Your Difference
Craft a message that makes it easy for ideal clients to say yes.
Many businesses struggle to explain what they do in a way that quickly captures attention and builds trust. In crowded markets, blending in is the fastest route to being overlooked. Discover what makes your business uniquely valuable and turn it into a message that captures attention, connects with the right clients and is beyond comparison.
Participants walk away with a clear, compelling message that highlights your YOU Factor, helps prospects instantly understand your value and instantly understand why they should choose you.
Available as a keynote, two day or one day training or half day workshop
Build a Marketing Strategy That Works
Create a practical roadmap for consistent growth.
Without a clear strategy, marketing becomes a series of random acts that waste time and money. Most SMEs do not need a complicated marketing plan. They need a system that’s built around their strengths, their vision, mission and goals, their ideal customers or clients. A communications plan is built around that.
Participants leave with a simple, structured marketing plan built around the FAY WAY™ framework.
Available as a one day training or half day workshop.
Content and Visibility Made Easier
Know what to say, where to show up and how to stay visible to the people who matter most.
Marketing communication isn’t just about posting content for the sake of it. It’s about showing up consistently in the right places, whether that’s LinkedIn, email, podcasts, speaking opportunities, PR, partnerships or industry events, so your ideal clients and decision-makers get to know, like and trust you.
Participants leave with a practical visibility plan, content ideas and a repeatable system to help them stay top of mind and attract more of the right opportunities.
Available as one day or half day training, webinar and workshop.
Testimonials That Sell
Turn happy customers into compelling stories that build trust and help hesitant prospects say yes.
Most businesses collect testimonials as an afterthought - if they collect them at all. Yet when used strategically, testimonials provide powerful social proof that reduces risk, answers objections and shows prospective clients the real-world results you deliver.
Participants learn how to gather, structure and showcase testimonials that highlight the customer journey, build credibility and support every stage of the buying process.
Available as a workshop, webinar or Lunch & Learn.
Marketing Metrics That Matter
Measure what matters so you can make smarter decisions and improve your marketing results.
Too many businesses are flying blind. They’re posting content, sending emails and investing time and money into marketing, but they’re not sure what’s actually working. In this practical session, participants learn which numbers matter most - from website traffic and email engagement to lead conversion, customer acquisition cost and lifetime value - so they can stop guessing and start making data-driven decisions.
Participants leave with a clear understanding of the key marketing metrics to track, what those numbers are telling them, and how to use those insights to improve ROI and grow with confidence.
Available as a keynote, Lunch & Learn, webinar or workshop.
Build Clients for Life
Turn one-time buyers into loyal clients who come back, spend more and enthusiastically recommend you to others.
Many businesses focus so much on winning new customers that they overlook the goldmine sitting right under their noses: the clients they already have. In this practical session, participants learn how to build stronger relationships, create memorable customer experiences and implement simple retention and referral strategies that increase lifetime value and generate more word-of-mouth business.
Participants leave with practical ideas to improve customer loyalty, encourage repeat business and turn satisfied clients into raving fans who help grow the business for you.
Available as a keynote, Lunch & Learn, webinar or workshop.
All of our training progammes come in a variety of formats
Before every training, we sit down to understand your requirements, your priorities, your challenges, your learning outcomes in order to design a training programme that fits you.
We also discuss your delivery options, whether in person, live online, hybrid, it will be tailored to your organisation.
Every training is tailored to you so if you see elements from the training programmes above that you'd like to 'mix and match' for your business or association, just let me know. It can be designed with your needs in mind.
Testimonials
"I recently had the pleasure of participating in Denise's workshop and from the very first moment, her clarity set the tone for an insightful session.
She doesn't just talk about 'differentiation' - she helps you uncover it, articulate it and own it with confidence.
What truly stood out was her ability to blend deep marketing expertise with genuine human understanding."
Darren Harris, Two-Sport Paralympian
I really enjoyed Denise's AI session. As an early-stage user of AI, I felt it cannot fully replace what makes us human. So it was ironic that Denise showed us how to use AI to help identify and enhance what makes us human!
She beautifully demonstrated how we each bring something unique to the world and it is essential we clarify and communicate what that uniqueness is.
She showed us simple, practical steps to take that further, using AI to refine our communications in line with our uniquenesss. Denise is well worth listening to.
Peter Milligan, Leadership Transformation Coach and Mentor
Denise is the mentor, speaker and marketing strategist that every business owner needs in their corner. Denise doesn't just share strategies, she helps you believe in your own value and stand out authentically.
A brilliant workshop.
Johann Callaghan, Author, Podcaster and Sleep & Performance Strategist