Helping Businesses to communicate better using words
to attract more clients, get more sales and create long lasting relationships.
Successful marketing comes down to the words you use. Every marketing method relies on words – advertising, website, social media, networking script, sales calls. The words you choose can make or break a sale.
To be successful in marketing, it comes down to three things – your message, your market and how you communicate using the right words.
I use a three step, inside-out approach which makes marketing easier.
- We focus on your message – what makes you different, why should people buy from you, what are your values
- We focus on your market – who are you targeting, where are they, what do they want to hear
- We match your message to your market using words – what words should you use, what words should you avoid, how to write compelling and engaging text
My goal is that you will always produce promotional, marketing or sales material that is clear, consistent and conveys your message correctly to your market.
Discover more..
Marketing Message
If you’re not getting the right customers or are always getting the wrong ones, it’s time to examine (and fix) your marketing message.
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Website Review
99% of people leave your website within 7 seconds. Get my Crack the Code website review and change that number..Fast.
Copy Critique
Every now and again, your copy needs a fresh set of eyes. I do critiques of all types of copy to make sure it’s ready for the ‘publish’ button.
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Training
Teach a person to write and they write for life. Our training courses help business owners, executives, sales & marketing teams and financial staff to communicate better with confidence.
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Writing for you
Writing about yourself or for yourself can be the hardest thing in the world. I’ll write your sales or marketing copy in your ‘voice’ using the right words.
Getting Started
The hardest part of any journey is the first step. Take yours to marketing success with these resources dedicated to helping you write the best marketing material that sells.
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Learn from an established copywriter and communicator
Meet Denise Fay. Since starting in a marketing communications role in 1997, she has studied and finessed the art of marketing communication. She specialises in using the written word to influence and to persuade in an authentic way.
She sees so many business owners produce material that ultimately ends in the bin and wants to help.
Every day, we are all subjected to over 1,000 pieces of promotional material…and it’s getting higher. How do you make sure your information is read and more importantly, acted upon?
Sales or marketing promotional material needs the same dedication as hiring and training your top sales people.
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Denise Tips from the Blog
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#Thursdaytips – Stuck for content? Try this
Have you ever been stuck for content ideas – for your social media, website, content strategy? Well I have a suggestion for you. www.daysoftheyear.com. It is a fun site, simply put in a date and you’ll be presented with options to get your creative juices …
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Right – I’ve had enough
Right…I’ve had enough I opened my inbox today and thought right, enough is enough. I had an email from a hotel, an airline, spam message about riddles, a few people I’ve signed up to and one or two from …
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Anyone seen a Green Car Recently?
We were driving home from the in-laws yesterday and decided to play a game with the kids to keep them entertained. No gadgets in the back for us! My husband set the task of finding five green cars. Sounds easy, right? We are on motorways …
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Success is often not a straight line
At 18 miles in this year’s New York Marathon, the rain got into my phone and it died. No biggie in the big scheme of things because betweeen 18-26 miles, I’m hardly going to be chatting on the phone! But I use it for my …
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School Lessons v Business Lessons
You know it’s funny how life works. I got an email last week talking about how we try to find it at school. How important it is to fit in. Some of us thought we didn’t fit in – the goths, the grungers, the basketballers, …
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What’s the one thing you need in marketing to succeed?
I’m often asked what is one thing that you need to do in marketing to succeed? My answer – be consistent. Take a listen to this video about a great tip that Jerry Seinfield shared with a new comic. It SO applies to marketing. And …
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Happy New Year & Here’s an Invitation…
Q1 of 2018 definitely sets the stage for your WHOLE year. How have you started the year? Catching up on last year? Starting strong? Same as last year? Well I’m here to invite you to a webinar on Thursday, 11th of January, called ‘Right 2018, …
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5 Content Tips to Action Immediately for your Website
Mere seconds is all you have to capture the interest of a website visitor. An amazing image or a compelling video will certainly help and keep your visitors attention but most of it will come down to the text on your page. I have been …
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What will you be celebrating on New Year’s Eve?
Today is the 1st November. So in 61 days we’ll be celebrating the end of 2017. I hope you’ll be celebrating good health, happiness and moments of fun during the year. Imagine that today is New Year’s Eve, what will you be celebrating in your …
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Discover the Hidden Message in Kevin Costner’s Field of Dreams
It was too wet and too windy to go running outside so I decided to hit the treadmill. I was playing around with the channels and found Field of Dreams on Film 4. Well, it was brilliant. I hadn’t seen it in years. It was …