Flyers. Brochures. Websites. Blogs. Product sheets. Whitepapers. Ezines. Adverts. Newsletters. Email. Video scripts. Twitter updates. Facebook posts. Linkedin comments.
These are a just few ways in which you may use the written word to promote your business. Did you know that you are bombarded with over 1,000 pieces of promotional material a day? That’s right – you are reading or listening to over 1,000 marketing messages daily. More than your grand-parents were exposed to in an entire year.
How do you differentiate your message from everyone elses?
Writing the right words that work for your business. Every business is unique. Every business has its own set of values. So every piece of marketing literature or collateral you write should tell your reader why they must buy from you. Not your competitor. You.
Can you honestly say that your marketing material achieves that goal?
You see, your marketing material, literature or collateral – whatever way you describe it, should represent you and your organisations’ values. At the end of the day, people buy from people. They buy from people in a company not the company itself. So, 9 times out of 10, the first time they see you and your company is through your marketing material.
The first objective from your marketing literature is to start a relationship – one that ultimately ends in a sale. But at the beginning, it must get your readers attention, keep that attention and make them do something. That something can be bookmark your website, call you, email you, download your brochure or read your latest report.
You know your service or product is the best around. You need to tell the world about it and the best way is to use words that work on your promotional material count.
Take the first step to writing better copy and download our complimentary seven step process. It walks you through the steps to producing content that sells.
At Working Words by Denise Fay, I want you to make a difference in your industry. You deserve to be the expert in your field. So make sure your messages are selling you.
I can help you – by either teaching you to do it better yourself or editing your content. Alternatively, I can write your content for you (it is hard to write about yourself, isn’t it?)
Whatever way you choose for us to help you – you’ve made the right decision. You’ve chosen to write better copy. And get the results you want from your marketing collateral.
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