Helping Businesses to communicate better using words
to attract more clients, get more sales and create long lasting relationships.
Successful marketing comes down to the words you use. Every marketing method relies on words – advertising, website, social media, networking script, sales calls. The words you choose can make or break a sale.
To be successful in marketing, it comes down to three things – your message, your market and how you communicate using the right words.
I use a three step, inside-out approach which makes marketing easier.
- We focus on your message – what makes you different, why should people buy from you, what are your values
- We focus on your market – who are you targeting, where are they, what do they want to hear
- We match your message to your market using words – what words should you use, what words should you avoid, how to write compelling and engaging text
My goal is that you will always produce promotional, marketing or sales material that is clear, consistent and conveys your message correctly to your market.
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Marketing Message
If you’re not getting the right customers or are always getting the wrong ones, it’s time to examine (and fix) your marketing message.
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Website Review
99% of people leave your website within 7 seconds. Get my Crack the Code website review and change that number..Fast.
Copy Critique
Every now and again, your copy needs a fresh set of eyes. I do critiques of all types of copy to make sure it’s ready for the ‘publish’ button.
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Training
Teach a person to write and they write for life. Our training courses help business owners, executives, sales & marketing teams and financial staff to communicate better with confidence.
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Writing for you
Writing about yourself or for yourself can be the hardest thing in the world. I’ll write your sales or marketing copy in your ‘voice’ using the right words.
Getting Started
The hardest part of any journey is the first step. Take yours to marketing success with these resources dedicated to helping you write the best marketing material that sells.
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Learn from an established copywriter and communicator
Meet Denise Fay. Since starting in a marketing communications role in 1997, she has studied and finessed the art of marketing communication. She specialises in using the written word to influence and to persuade in an authentic way.
She sees so many business owners produce material that ultimately ends in the bin and wants to help.
Every day, we are all subjected to over 1,000 pieces of promotional material…and it’s getting higher. How do you make sure your information is read and more importantly, acted upon?
Sales or marketing promotional material needs the same dedication as hiring and training your top sales people.
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Denise Tips from the Blog
Who is Google Bert and How will it Affect your Content Marketing?
Google is constantly developing. That’s a given. It has spent a lot of time on it’s new AI that can help understand our search queries. You know when you type something into Google and you get a result back but it’s not quite what you …
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Ask Me Anything – Where do I suggest a Start up Advertises?
Today’s question comes in from a start-up business and the question they asked me was where do I suggest that they advertise first? What I said to them was this… and it’s as applicable to every startup business as it is to a business that …
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31 Tips to Write Better Copy for 31 Days
Today is the 1st of August and I’ve just realised it’s a 31 day month. I was doing a bit of research for a book that I’m writing and I went back to my book ‘31 days to write better copy’. I wrote this book …
7 Ways of Storytelling for Effective Marketing
Storytelling is an essential part of marketing. I’m Irish so I’m no stranger to story-telling. It’s in our DNA. You can’t take us anywhere without any of us telling you a story about something or other. However, that doesn’t mean that it comes easy in …
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What kills a marketing campaign?
Do you know what kills a good marketing campaign? Inaction. If you’ve been putting off doing something or unsure where to start, just start – whether that is calling me and asking me for help or opening up your inbox and composing an email, please …
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How to Keep a Client for Life
How to Keep a Client for Life My Nana and Grandad were 60 years married and they reminded me about the importance of not taking clients for granted. Client retention is as important as client attraction. You’ve heard me say this a few times now! …
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Denise Fay Wins Highly Commended for Best Use of Digital
I’m delighted to share that I received Highly Commended for the Best Use of Digital at the Network Ireland Dublin awards. Whoop whoop! Online training and mentoring is a new addition to my business model so it’s great to get recognised for the potential it …
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#Thursdaytips – Stuck for content? Try this
Have you ever been stuck for content ideas – for your social media, website, content strategy? Well I have a suggestion for you. www.daysoftheyear.com. It is a fun site, simply put in a date and you’ll be presented with options to get your creative juices …
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Right – I’ve had enough
Right…I’ve had enough I opened my inbox today and thought right, enough is enough. I had an email from a hotel, an airline, spam message about riddles, a few people I’ve signed up to and one or two from …
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Anyone seen a Green Car Recently?
We were driving home from the in-laws yesterday and decided to play a game with the kids to keep them entertained. No gadgets in the back for us! My husband set the task of finding five green cars. Sounds easy, right? We are on motorways …