Helping Businesses to communicate better using words
to attract more clients, get more sales and create long lasting relationships.
Successful marketing comes down to the words you use. Every marketing method relies on words – advertising, website, social media, networking script, sales calls. The words you choose can make or break a sale.
To be successful in marketing, it comes down to three things – your message, your market and how you communicate using the right words.
I use a three step, inside-out approach which makes marketing easier.
- We focus on your message – what makes you different, why should people buy from you, what are your values
- We focus on your market – who are you targeting, where are they, what do they want to hear
- We match your message to your market using words – what words should you use, what words should you avoid, how to write compelling and engaging text
My goal is that you will always produce promotional, marketing or sales material that is clear, consistent and conveys your message correctly to your market.
Discover more..
Marketing Message
If you’re not getting the right customers or are always getting the wrong ones, it’s time to examine (and fix) your marketing message.
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Website Review
99% of people leave your website within 7 seconds. Get my Crack the Code website review and change that number..Fast.
Copy Critique
Every now and again, your copy needs a fresh set of eyes. I do critiques of all types of copy to make sure it’s ready for the ‘publish’ button.
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Training
Teach a person to write and they write for life. Our training courses help business owners, executives, sales & marketing teams and financial staff to communicate better with confidence.
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Writing for you
Writing about yourself or for yourself can be the hardest thing in the world. I’ll write your sales or marketing copy in your ‘voice’ using the right words.
Getting Started
The hardest part of any journey is the first step. Take yours to marketing success with these resources dedicated to helping you write the best marketing material that sells.
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Learn from an established copywriter and communicator
Meet Denise Fay. Since starting in a marketing communications role in 1997, she has studied and finessed the art of marketing communication. She specialises in using the written word to influence and to persuade in an authentic way.
She sees so many business owners produce material that ultimately ends in the bin and wants to help.
Every day, we are all subjected to over 1,000 pieces of promotional material…and it’s getting higher. How do you make sure your information is read and more importantly, acted upon?
Sales or marketing promotional material needs the same dedication as hiring and training your top sales people.
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Denise Tips from the Blog
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Friday Five – The Worst Number in Marketing
Hello there and welcome to another Friday Five – 5 quick tips on marketing, communications and copywriting for professional service enterpreneurs and organisations. Today I want to talk to you about The Worst Number in Marketing. These five little words pack a punch. What is …
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Friday Five – 5 Steps to Stop Sales Slipping Through your Fingers
Yesterday I was thinking about the topic of Friday Five and it was staring me in the face all the time. My little booklet – Transform your Words into Influential Marketing Material. In it, I give you 5 steps to stop sales slipping through your …
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Marketing 101 – Develop a Genuine Relationship With Clients
If you have read or listened to any of my content, you will hear me say that it’s not just the first sale that’s important. It’s the next one and the next one and the next one after that again. I’m a marketer who believes …
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What Crunchy Nut Cornflakes Reminded me about Sales
It was mid-term for us last week. This meant Luke, who is 7 was off school. Now, I’m going to share something personal. (Don’t judge me!) On the weekend, we have crunchy nut cornflakes! They are a weekend treat. So on Monday, Luke asked me for …
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My Very First Facebook Live
Last week I did my very first facebook live video. I have to tell you that it wasn’t as scary as I had built it up to be. That being said, I haven’t done one since. (I even did it in my running gear!) I …
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Boost your Business This Week by Spring Cleaning
We have a room in our house that has become a room for dumping things in. In the absence of anywhere else, anything and everything is put into the front sitting room. Do you have a room or area in your house like this? I …
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3 Easy Ways to Get Good Referrals
It was once said to me that everyone knows at least 300 people. So asking one person for a referral means you’re taping into their network of 300 people. When I first set up my business in 2006, I used networking and referrals to grow …
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A Simple Strategy for Professional Services
I read a lot about what works in marketing. I’m a bit of nerd for the reading and studying but it’s all for my client’s benefit. And today, instead of talking about resolutions or goal setting that we didn’t do, I wanted to start the year …
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5 Ways to Immunise your Business from World Affairs
What a few weeks we’ve had. What a few months. First we had Brexit, now we have a new President-elect in the US. I thought I’d wait a few days, let the dust settle and write a post that helps you immunise yourself from world affairs. …