Recession, Whiskey and Choosing a New Approach | Episode 23

Recession, Whiskey and choosing a new approach | Ep 23

What does talk of recession and whiskey have to do with marketing? 


It’s all about considering taking a new approach to marketing and more importantly, marketing mindset for 2024.

A new year stretches in front of us..and every year brings its unknowns and definitely for 2024, a lot of uncertainty.

If you’re looking to grow your business, this short podcast gives some good advice about balance and understanding how your economy may not reflect the overall economy. 

I talk about Davos, the global economy, the world bank and how it may affect our thinking. But then a bottle of whiskey can turn your mindset completely around.

And not in the way you think it will.

If you’re curious about how recession and whiskey will help you bring a new approach to your marketing, then listen in. 

I suggest 5 behaviour changes that you can adapt or bring into your marketing such as

  • ignoring fear
  • choosing words wisely…
  • For the other five, well you’ll have to listen in!

Grab your earphones and listen.

Links mentioned in the podcast 

If you enjoy this podcast, please leave a review on Apple or Spotify to help others discover my  unique marketing approach. Feel free to share this episode with friends or colleagues who would benefit from it.

Get in Touch 

You can connect with me via email at denisefay @ (just have spaces to stop the bots).

Connect with me…

Take care & thank you,


P.S. I’d appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.

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