Day 28 – A Rough Guide to Grammar
Grammar is one of the hardest things to get right when you’re writing an academic paper or a report to the boss. Copy, on the other hand, is a bit …
Month: October 2010
Day 27 – The Magic Formula of Copy-Writing
I often get asked about the magic words to use when writing copy. Magic formulas don’t exist. They don’t exist in real life, they don’t exist in copy-writing. There is …
Day 25 – Elements of a Content Strategy
For the past 24 days, I’ve talked about understanding your audience, writing structured sentences, breaking up your copy into readable/glanceable (if there is such a word!) chunks. The tips and …
Day 24 – Measuring Copy Effectiveness
I know what it’s like. You spend hours researching your target market to find out what exactly they want to read and what language they prefer to use. You write …
Day 23 – Content is King on the Internet
The Internet is called the superhighway for a reason. It is full of information and content. You can find any amount of content on any subject that you want. It’s …
Day 22 – Writing Effective Email Subject Lines
What’s the point of writing a fantastic email when no-one opens it? It’s like owning a shop and watching people walk by your door, day in, day out. It can …