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Day 28 – A Rough Guide to Grammar
Grammar is one of the hardest things to get right when you’re writing an academic paper or a report to the boss. Copy, on the other hand, is a bit more forgiving. Promotional material that makes up copy is all about readability. Your material should …
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Day 27 – The Magic Formula of Copy-Writing
I often get asked about the magic words to use when writing copy. Magic formulas don’t exist. They don’t exist in real life, they don’t exist in copy-writing. There is no get-rich-quick scheme when it comes to writing. It comes down to what I talked …
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Day 26 – 9 Steps to Writing a Successful Sales Script
When I was creating the curriculum for this programme, the subject of sales scripts cropped up. I was talking with a client and he wanted to know, could I or would I write a sales script so that his team would have more success ‘getting …
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Day 25 – Elements of a Content Strategy
For the past 24 days, I’ve talked about understanding your audience, writing structured sentences, breaking up your copy into readable/glanceable (if there is such a word!) chunks. The tips and advice all apply in practice to any and every written promotional method. With all the …
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Day 24 – Measuring Copy Effectiveness
I know what it’s like. You spend hours researching your target market to find out what exactly they want to read and what language they prefer to use. You write your copy, edit it and write it again. You’re not going to publish it until …
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Day 23 – Content is King on the Internet
The Internet is called the superhighway for a reason. It is full of information and content. You can find any amount of content on any subject that you want. It’s the reason why we all go online – to read, to watch or listen to …
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Day 22 – Writing Effective Email Subject Lines
What’s the point of writing a fantastic email when no-one opens it? It’s like owning a shop and watching people walk by your door, day in, day out. It can get weary and in the end, you give up trying to entice them into your …
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Day 21 – Email Etiquette: The Do’s and Don’ts of Emailing
We each receive hundreds of emails a week. It has become the communication method of choice for many business professionals. It is easy to sit down and write an email and another one and another one. Sometimes it simply is more efficient than picking up …
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Day 20 – Features & Benefits – What’s your Take?
It’s the age old marketing dilemma. Which elements of your business do you promote? The features, the benefits or both? I’ve seen many, many documents which detail only the features. Business owners or marketing executives who live and breathe their product and service often get …
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Day 19 – The Role of Emotion in Copy-writing
Emotion plays a huge part in the buying process. You’ve all heard the saying “My heart says yes but my head says no.” What you need to do as a successful copy-writer is get inside the head of the buyer and encourage them to buy …