I often get asked about the magic words to use when writing copy. Magic formulas don’t exist. They don’t exist in real life, they don’t exist in copy-writing.
There is no get-rich-quick scheme when it comes to writing. It comes down to what I talked about in Day 1 – get to know your audience, find out what they want and talk to them using the language that they like.
Connecting with your audience requires you. Your ability to engage, your voice, your personality, your choice of words. You need to talk to your reader as if you were talking to them face to face.
Once you have the fundamentals in place, then you can look at your language – the words that motivate and the words that are down right insulting.
Words proven to get results
The following is a list of words that have been proven to be motivators. They don’t replace the copy that you have researched and wrote. They simply supplement it.
| abolish achieve blind-spot build challenging confidential destiny define ensure explosive find fundamentals generate gut feeling hard facts hollywood |
increase intensify jacked up knuckle lifeblood luxury maximise monumental no sweat novel opportunities obsession persuade profit prevent quiver |
realise respect retain save shatter surreal tactics tap into train understand up close and personal vulnerable whittle down win you |
Day 27 – Homework
It’s a good day today – there is no homework. Just read through this list before you write your copy and after you do your research.
